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The initiative is designed to strengthen demand for locally grown, high-quality avocados through targeted incremental marketing activities leading directly up to June and throughout the month, says the California Avocado Commission.
In a candid look at the future of agricultural innovation, Danny Bernstein and Walt Duflock discuss bridging the Silicon Valley funding gap, reducing development costs and scaling crop-specific hubs to strengthen the specialty crop industry.
Celebrating excellence in greenhouse growing, the 2026 Greenhouse Competition in Leamington, Ontario, recognizes the award-winning innovations from Red Sun Farms, Del Fresco Pure, Nature Fresh Farms and Sunset.
The industry faces a pivotal tension between using packaging to extend shelf life and to reduce food waste and navigating emerging material regulations and Extended Producer Responsibility mandates, according to a panel at the ReFED Food Waste Solutions Summit.
Growers are “expecting a great season,” which follows a 2025 citrus season that delivered strong overall export growth.
While a catastrophic spring frost completely wiped out some regional fruit crops, other growers are turning to cutting-edge horticulture to save their seasons.
The company’s story spans from the hard work of its owner’s immigrant great-grandparents to becoming an operation known for its Hatch Valley green and red chili peppers, along with Hatch Valley sweet onions and conventional red, yellow and white onions.
Deep Roots CPS Farm uses regenerative family homesteading, ancestral agricultural science and circular community partnerships to dismantle food insecurity and build an independent economic engine for growers in Charlotte, N.C.
The event, set for July 8-11 in New York, will offer an opportunity to participate in updating NOA’s food safety guidelines, which were last updated in 2022.
Fresh produce operators are increasingly turning to on-site ethylene generation to escape price volatility and secure their ripening pipelines, according to Catalytic Generators.
In Becker, Minn., a 20,000-square-foot apple orchard honors fallen Iraq and Afghanistan service members, displaying thousands of dog tags, organized by state, each telling a story.
Supplies are anticipated to be plentiful, with high quality as warmer weather approaches, according to grower-shippers.
The official promotional brand for the Chilean fruit industry is mourning the death of the historic president of its association, who is recalled as a “tireless advocate for producers and exporters” and a “deeply respected and approachable leader.”
Domestic buyers turn to Michigan growers for quality and consistency as imports from Mexico and Peru decline.
The next generation of Canadian cherry breeding moves to international markets with a focus on rewriting the late-season supply window.
As peak harvest seasons in Florida and California converge with diesel prices sitting at $5.40 a gallon, refrigerated trucking capacity is poised to hit its tightest level in over a year. An expert reveals how to avoid a shipping scramble in July.
The organization says this campaign with Publix is its largest yet and connects fresh produce, family meal inspiration and hunger relief in 1,434 stores.
The year-round melon supplier says retailers can expect strong early yields and high-quality fruit, with peak watermelon demand ahead.
It’s an optimistic outlook from growers and importers, who expect strong supplies from domestic and offshore crops.
This new seedless mini pepper trio capitalizes on consumers’ interest in convenience, crunch and flavor.
In honor of this year’s West Coast Produce Expo theme, industry leaders weigh in on the refreshing, hydrating, and energizing fresh commodities that deserve a spot on the festival rider.
Although West Coast Produce Expo has an action-packed agenda, attendees share how best to balance the show’s hallmark relaxed vibes with making business connections.
The West Coast Produce Expo highlights the fresh innovations and consumer favorites set to ignite summer sales and capture shopper attention.
Despite a cooler-than-average start, North Carolina sweetpotato growers are leveraging strategic irrigation and recent rainfall to meet a nearly 20% surge in retail demand, fueled by health-conscious consumers and the rising popularity of specialty varieties.
The Canadian province looks to a massive acreage expansion to serve as an export-quality powerhouse while driving domestic sales at home.
Berries bring several qualities to motivate shoppers to buy, but retailers can enhance purchase possibilities with these tips and techniques.
Hair will support national accounts to help drive continued growth for the brand and its expanding portfolio of guacamole, salsa, queso, bean dips and other refrigerated dip solutions.
With five weeks still left in the season, Mexico has smashed its avocado volume records — and grower-packer-shipper GLC Cerritos has scaled up its operations, riding a wave of unprecedented U.S. supply and demand.
In its second annual report, ECIP shows deepening participation and engagement across the industry’s supply chain when it comes to strengthening the approach to labor.
Warning that American agriculture faces a potentially catastrophic economic threat, the National Potato Council is urging the immediate reinstatement of a federal ban on Canadian fresh potato imports from Prince Edward Island following a newly confirmed detection of potato wart.