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A Los Angeles private equity firm is acquiring Bolthouse Farms from Campbell Soup Co. for $510 million.

The California Avocado Commission, Irvine, has kicked off its 2019 advertising campaign, targeting “super avocado users” and “premium Californians.”

The Hass Avocado Board is seeking new members for domestic grower and importer seats on the board.

Cal-Organic Farms, Bakersfield, Calif., is shipping new crop red and gold potatoes to U.S. and Canadian customers.

Zespri is starting the season with new kiwifruit packaging and a national campaign, Let Your Taste Wander.

The National Watermelon Promotion Board’s 2019 plans include investing in nutrition research and focusing on the plant-based diet trend.

Ban-N-Sons Produce has new Endorsements, New Companies to the Market and Company Updates

Mike Krage is the Idaho Potato Commission’s newest retail promotions director, covering the Northeast and Midwest.

SAN ANTONIO, Texas - Michelle Ann Passaretti is the winner of the 2019 Viva Fresh Healthy Living Award.

Following the granny smith and golden delicious, the Arctic Fuji apple, engineered to resist browning, has been approved by the Food and Drug Administration.