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California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.

How does the average shopper experience your brand on her phone? That question should be a guide for your marketing efforts in the coming years.

As summer is peak season for produce volume and sales, it is also peak season for shrink.

With California cherry growers dealing with damage from rains, Northwest shippers are preparing for a favorable start to the season in mid-June.

Metro Richelieu Inc has been Endorsed. Banner Fruit Co has a new Email Address and Bayshore Produce has a new Business Phone. El Jefe Distributing and DnB Foods LLC are new companies to the Market.

Citrus suppliers will have plenty of product for retail and foodservice customers over the summer months, and they plan to promote them in numerous ways, particularly in stores.

Mastronardi Produce is showcasing Wow brand berries at the United Fresh Produce Association’s show.

Avocados from Peru already were arriving in the U.S. in May, and shipments should continue until around Labor Day, importers said.

EJ Produce Inc., Epic Fresh Produce LLC, and P K Produce Inc. have been cited by the USDA. ANIX Produce LLC, Annandale Marketplace LLC, Good For You Food Corp., Local Grown Salads are new companies to the market.

Brockton, Mass.-based Concord Foods is launching three Fresh Success vegetable seasoning mixes.