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The brand’s largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.

From innovation to enduring brands, strategic acquisitions to year-round produce supplies, there was much to discuss at the 2024 New York Produce Show and Conference.

Fabian Murillo follows in the footsteps of his grandfather, who served as the Vidalia onion grower’s shed manager for over 34 years.

Potatoes are a strong performer in the holiday season because they are a big part of family celebrations, says the commission’s Ross Johnson.

Angela Hernandez will lead marketing efforts for the family-owned grower-packer-shipper.

Greg Finchum will assume the role in May 2025 following the retirement of Meg Ham.

The company said it will quadruple its greenhouse-grown berry production for the 2024-25 season.

The Salinas, Calif.-based producer invested in Hessing, which serves fruit and vegetable customers in Germany, Belgium, Denmark and the Netherlands.

Reusable products suppliers say resistance to making the switch often is based on misconceptions, especially about costs and logistics.

The company said it will supply its living butter lettuce to 13 of the retailer’s distribution centers.