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The vice president of global marketing and communications at the U.S. Highbush Blueberry Council, shares how he aims to highlight blueberries’ true differentiators and merge health messaging with emotion to fuel consumers’ future blueberry purchases.

While those in the fresh produce industry understand the ins and outs of the H-2A guest worker program, some misunderstanding still lingers among the general public.

The New Jersey-based retailer-owned grocery cooperative to acquire all Morton Williams store locations in New York City metro area.

Its ‘Summers Without Hunger’ campaign has delivered more than 64 million meals in two years.

Influencers like Angela Yvonne of VeganPopEats are turning budget grocery trips into viral content, inspiring millions of viewers to shop smarter, starting in the produce aisle at Aldi.

Letting go of these ideas can help farm leaders adopt a more thoughtful, flexible approach that strengthens their operation and empowers their team.

Fresh Del Monte is warning such a shortage is on the horizon, with shifting climate patterns and disease pressures resulting in diminished supplies in key growing regions like Costa Rica, where production is down 23%.

The free and bilingual resource aims to protect agricultural workers while helping improve farm efficiencies.

Fall advertising, influencer partnerships and digital marketing efforts will focus on several topics, the organization says.

Here’s what distributors are saying about summer sales and happenings.