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In the heart of California’s vibrant strawberry-growing regions, anticipation is high for the 2024 season with industry insiders upbeat about crop quality and volume.

Most produce departments’ busiest period will begin around Memorial Day, and every business is looking for help amid a labor shortage. And if you have the people, there’s more still to do, says columnist Armand Lobato.

Distributors of Mexican tomatoes say the Florida Tomato Exchange’s claim that Mexican tomato imports suppressed U.S. grower prices over the winter is off base.

Farm Journal had an exclusive interview with John Deere’s CTO to set the record straight about the company’s stance on electric equipment, as well as explore Deere’s vision for the future of ag tech.

Interest rates likely will not return to their pre-pandemic lows in the foreseeable future, according to the quarterly report from CoBank’s Knowledge Exchange.

The four-week Latin flavors event invites customers to explore a range of Latin food and products in-store and online.

As one of the largest lemon suppliers in California, Sunkist is expanding its program offerings, adding multiple organic lemon growers this season to meet consumer and customer demand for year-round supply.

The Canadian Produce Marketing Association Convention and Trade Show returns to western Canada this year with a focus on sustainability, networking and the strength of the country’s domestic market.

Congress is allocating an additional $500,000 in federal funding on top of $1 million granted last year to expand the program into California.