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To celebrate his birthday and Cinco de Mayo, Dwayne Johnson has partnered with Teremana Tequila to encourage consumers to support local restaurants by picking up the check for guacamole.

While some may associate the versatile avocado with its popular hass variety, WP Produce plans to highlight tropical avocados — a typically larger fruit that is slower to oxidize — at the 2023 CPMA event.

The medjool date grower has focused on consumer education in recent months to amplify its presence in Canadian markets.

To bolster the 257 million pounds of California avocados estimated for this season, the California Avocado Commission is engaged with “full throttle” marketing support.

The nonprofit has added a certifications director and a client manager, roles EFI Executive Director Peter O’Driscoll says are “integral to scaling our proven certification program.”

Informing consumers about the different characteristics of mango varieties — flavor, amount of fiber and the right time to eat — has helped grow the fruit’s popularity.

Learn about the five specific areas of the grocery retailer’s sustainability and conservation efforts.

The South Texas Onion Committee is focusing on retail and consumer promotions for Texas 1015 sweet onions this season, with the support of a USDA specialty crop block grant.

Syngenta Crop Protection and Biotalys are collaborating to research, develop and commercialize new biocontrol solutions to manage key pests in a broad variety of crops.

The greenhouse grower says Umami The Fifth Taste brings a new flavor profile to the Bombs product line with a sweet and savory taste.