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The association’s “More for Your Money” campaign sought to deliver clear, down-to-earth messages to help consumers eat fruits and vegetables despite price fluctuations.

The window to receive a reduced rate closes March 3, though online registration will remain open after that time.

The meeting will examine the “fruit and vegetable industry issues and provide recommendations and ideas on how USDA can tailor programs and services to better meet the needs of the U.S. produce industry.”

The Texas International Produce Association In Bloom Women’s Committee is set to host a game show-inspired event, “Challenge Accepted!” at Viva Fresh, followed by a special event for young industry professionals.

Washington-based Superfresh Growers has reported a strong second season for the up-and-coming apple variety, bred from Honeycrisp and Fiji for its sweetness and ability to hold freshness.

The produce veteran with over 25 years of organic produce sales experience will lead the company’s sales department.

Side Delights is promoting heart-healthy eating changes that can reduce the conditions that put consumers at risk.

If consumers are looking to get the most bang for their buck, the potato category at their grocer is the place they should make sure they shop, says Carissa Olsen, president and CEO of NoKota Packers, Inc., Buxton, N.D.

“Lettuce” put more greens on that plate, says Hannaford Supermarkets retail dietitian Allison J. Stowell. This is what shoppers like in the salad category.

Free, live Zoom classes led by a team of dietitians will be offered the entire month of March by Pennsylvania-based grocer The Giant Co.