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This doesn’t seem to be the year for New York state growers to experiment with the market. Instead, they’re playing it as safe as they can.

Avocados continue to fare better when compared to year-ago numbers, but they’re lagging behind the same comparisons to the overall fresh produce.

Jac. Vandenberg Inc., Tarrytown, N.Y., will be marketing grapes under the Sunrays brand this winter and launching a new website for the brand.

The U.S. Department of Agriculture has appointed 12 new members to the Fruit and Vegetable Industry Advisory Committee.

A & A Organic Farms, Watsonville, Calif., has added organic French beans from Guatemala to its list of items.

The National Watermelon Promotion Board, Winter Springs, Fla., is asking consumers to put their unique spin on the association’s recipes and carvings.

Dole Food Co. has partnered with Pixar film “Monsters Inc.” to launch recipes, serving suggestions, digital and social activations, family-friendly activities, trivia and influencer partnerships.

Homegrown Organic Farms has received Bee Better certification for Oregon blueberries.

Golden Sun Marketing, Mound Minn., has rebranded to GoldenSun Insights and introduced a redesigned website.

North Bay Produce, Traverse City, Mich., has new packaging that emphasizes its logo and focuses on the fresh product inside.