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It’s been 30 years since Tom Mathison transitioned his first conventionally grown apples to organic.

Four industry members are cleaning up in preparation for the Viva Fresh Expo in April.

This once rough-around-the-edges industry was, for centuries, a man’s world. It would take a particularly tenacious individual to change the status quo.

Produce companies and grocery retailers continued to look for more ways to reduce food waste in 2019 as federal government agencies announced a major initiative around that same goal.

For the first time in years, two weather events have created a significant challenge to marketers of potatoes over the winter and spring months.

Plant-based diets seemed to be all the rage in 2019, making it a hot topic among industry professionals trying to determine the best ways to market, sell and promote fruits and vegetables to consumers.

As consumer interest in topics like locally grown food, sustainability, food deserts and urban agriculture continues to grow, innovative produce companies continue to meet demand.

Florida tomato suppliers looking to push product through retail and foodservice channels have some help from the state department of agriculture’s Fresh From Florida program.

Potato prices may be higher this year than last because of tigher supplies, but the product remains a good value, and its versatility certainly hasn’t changed, marketers say.

The U.S. Department of Agriculture has announced $23.5 million in grant funding awards through the Farmers Market Promotion Program and Local Food Promotion Program,