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Brookshire Grocery Co. and Hegedorns Supermarket are new companies to the Market. Desert Valley Produce LLC, J Schlanger & Sons Inc., MAF Industries Pacific Northwest, Michael Farms Inc., and others have updates.

The California carrot industry is kicking off a Crunch Out advertising campaign in Sacramento, Calif., and Cincinnati.

The organic version of this spiky vegetable found favor in households with children, according to Organic Fresh Trends 2020.

DG Fresh Distribution MO LLC, Perlmart Inc., and Tomato House LLC are new companies to the Market. Appalachian Harvest Organic Grower Group, Caribbean Crescent Inc., Villas Wholesale Inc. and others have updates.

The California Walnut Commission, Folsom, has a new global marketing campaign, The Power of 3, that has a simple message: three handfuls of walnuts a week can help improve nutrition.

Wonderful Pistachios is launching a multimillion-dollar campaign, The Original Plant-Based Protein.

Zespri, the New Zealand-based marketer of kiwifruit, has a new logo and refreshed brand, the first in its 22-year history.

Crookham Co., Caldwell, Idaho, is introducing a purple and white sweet corn variety, Wild Violet, this spring.

Curation Foods believes the salad kit space at retail is a key location to benefit from the plant-centered diet trend, and the company’s Eat Smart salad kits can capitalize on the trend.

Pilgrim’s Foodliner and Riesbeck’s Food Market are new companies to the Market. C & M Mushrooms, Economy Produce & Vegetable Co., Heritage Organic Farm, Michael Farms Inc., Shamrock Foods Company & others have updates.