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While spring is the prime time for California strawberries, two new varieties from the Public Strawberry Breeding Program at the UC Davis, will provide big, flavorful strawberries throughout fall and winter.

In a repeat of a successful promotion in 2020, the California Strawberry Commission is investing in generic promotions in the Ibotta app to reward consumers for purchasing fresh strawberries

Social media and digital outlets have become more important during the COVID-19 pandemic, California strawberry marketers say.

Since 1983, The Packer has sponsored 37 major consumer studies to track trends in the purchases and consumption of fresh produce.

Berry marketer Wish Farms has opened the doors to its new headquarters in Plant City, Fla.

Growing America’s Farmers (GAF) is the brainchild of Walt Dasher, a third generation southeast Georgia farmer specializing in sweet onions.

Fresh Week is the CPMA’s first virtual convention and expo, and the organization provided these frequently asked questions on the event’s website to help attendees navigate the new format.

The Canadian Produce Marketing Association’s virtual Fresh Week features a New Product Showcase for 2021.

At the February 18 Council virtual meeting, the Mushroom Council elected new officers for 2021.

The USDA has imposed sanctions on five produce businesses for failing to meet contractual obligations to the sellers of produce they purchased and failing to pay reparation awards issued under PACA.