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“Good morning, and in case I don’t see ya: Good afternoon, good evening, and good night!” was the cheery greeting from Truman Burbank in 1998 movie The Truman Show.

Fresh Farms has hired Dale Prinz as a sales associate in its Kingsburg, Calif., division.

The California Leafy Greens Marketing Agreement has new officers and board members.

J&J Family of Farms, Westlake, Fla., has promoted Clayton Amestoy to director of farming.

Citrus marketing cooperative Sunkist Growers, Valencia, Calif., recently had its 125th annual meeting.

The Romaine Task Force is seeking input on a list of recommendations concerning outbreak prevention, traceability, product labeling and outbreak investigations.

Last week watermelon and orange content dominated Produce Market Guide searches. Strawberries, lettuce and celery rounded out the top five searches on the platform that connects produce buyers and sellers.

The Urban School Food Alliance has named Katie Wilson as its first executive director.

Baloian Farms, Fresno, Calif., has promoted Reiley Johnstone in its sales department and Janet Torres in logistics.

NatureFresh Farms, Leamington, Ontario, is introducing new sustainability measures at the Canadian Produce Marketing Association Convention and Tradeshow.