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Connecting with attendees and social media followers, Yakima, Wash.-based Superfresh Growers will offer an Instagram Live video featuring blueberries or cherries each day of United Fresh LIVE!

Little Leaf Farms, Devens, Mass., is a sponsor of the 2020 Pan-Mass Challenge cycling event to raise funds for cancer research and treatment, which has moved to virtual event this year because of the pandemic.

El Agave, doing business as Essential Food & Produce, Evansville, Ind., is the newest distributor member of national foodservice buying group Golbon, Boise, Idaho.

Thirty five percent of customers purchased lemons within the past 12 months, and tend to be a favorite among high-income families with no kids as well as Hispanics.

Jeff Huckaby, president of Grimmway Farms and Cal-Organic Farms, Bakersfield, Calif., has been named the Organic Trade Association’s Organic Farmer of the Year.

Domex Superfresh Growers has named the recipients of its five annual scholarships.

The Produce Marketing Association is using a “restaurant week” theme for its digital Foodservice: Delivered conference.

The Alliance for Food and Farming has appointed Kate Tynan chairwoman of its board and Ian LeMay vice chairman.

Blythe, Calif.-based Fisher Ranch has expanded melon exports by extending the commodity’s storage window with the use of SmartFresh.

The United Fresh Start Foundation’s annual School Foodservice Forum will be during the United Fresh LIVE! virtual event.