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With show floor sampling impossible at this year’s United Fresh LIVE! event, Nature Fresh Farms is improvising.

California Giant wants to help consumers chill out over the summer.

Ocean Mist Farms is introducing a purple artichoke, a colorful seasonal variety selected for its flavor and appearance.

Athena Farms, Extreme Growers Inc., Fresh Produce, Rising Harvest, Santa Teresa Produce, LLC, and West Valley Packing LLC are new companies to the Market. Newcastle Fruit & Produce Company LLC and others have updates.

At United Fresh LIVE!, Sunkist Growers is sharing a sneak peek of the interactive “Sunkist Island,” a simulated orange grove experience that will be promoted in select export markets.

Wonderful Pistachios is making its No Shells Chili Roasted and Honey Roasted flavors available in an 11-ounce bag, adding another option to the original 5.5-ounce size bags that was introduced last year.

Bfruits dba WWD Fruits LLC, Catering By Rosemary Inc., Midwest Juicery LLC, NankyFoods, and New England Cranberry Co. are new companies to the Market. Black River Organic Farm, Bova Fresh LLC and others have updates.

Five produce managers being recognized this year by United as some of the best in the nation listed partnerships, marketing investment and sampling as key factors in successful new product launches.

The makers of the Wholly Guacamole brand has a new Wholly Avocado Diced Avocado and single-serve Smashed Avocado products.

Heading into the industry’s first virtual trade show, prompted by the COVID-19 pandemic, Red Sun Farms adjusted its booth focus to spotlight its growing Sweets program.