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Oxnard, Calif.-based Mission Produce is promoting its Emeralds in the End Zone campaign in the lead-up to college bowls and professional football playoff season.

Growers and retailers must adapt and adopt to purpose-driven shoppers

Reichel Foods, Rochester, Minn., has recalled two Pro2Snax products because they contain hard-boiled eggs involved in a Listeria monocytogenes outbreak.

Hass avocado sales for Father’s Day, Fourth of July and Labor Day saw bumps in dollar sales this year, and while volume lagged at times, price increases more than made up for retail shortfalls.

Brookshire Grocery Co. and Hegedorns Supermarket are new companies to the Market. Desert Valley Produce LLC, J Schlanger & Sons Inc., MAF Industries Pacific Northwest, Michael Farms Inc., and others have updates.

The California carrot industry is kicking off a Crunch Out advertising campaign in Sacramento, Calif., and Cincinnati.

Curation Foods believes the salad kit space at retail is a key location to benefit from the plant-centered diet trend, and the company’s Eat Smart salad kits can capitalize on the trend.

Pilgrim’s Foodliner and Riesbeck’s Food Market are new companies to the Market. C & M Mushrooms, Economy Produce & Vegetable Co., Heritage Organic Farm, Michael Farms Inc., Shamrock Foods Company & others have updates.

West Pak Avocado, Murrieta, Calif., has released a new video, Avocado Blitz, as part of its Avo Effect campaign.

Cal-Organic Farms is shipping bunches of organic red carrots from Coachella, Calif.