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CHICAGO — The United Fresh Produce Association made an impression with some new elements at its conference and expo June 10-12.

Harden Farms Inc., files Chapter 11. Chef’d LLC - The USDA determined that D2 Doll Partnership, Kris Langley and Jim Langley were not responsibly connected. S Strock & Co Inc., has been Endorsed and New Companies.

California Avocado Month is June, and that means outreach to consumers involving social media influencers, recipes, public relations campaigns and more.

Mastronardi Produce, Kingsville, Ontario, has appointed Andrew Maiman as president of Berry World America, the joint venture between Mastronardi and the United Kingdom’s Berry World.

Green Giant Fresh is expanding its Veggie Bowl line with Southwest Tortilla and Korean BBQ.

Providence, R.I.-based United Natural Foods has reported net sales of $5.96 billion — including $3.24 billion from Supervalu — for the third quarter of the fiscal year.

Celery isn’t the only high-priced, high-demand produce item on retail supermarket shelves, but the commodity’s enduring run of high f.o.b. prices is truly remarkable.

Diyan Foods LLC, LCC Logistics USA Inc., Leon Foods LLC, and The Villages Grown LLC are new companies to the Market. Guate USA Import & Export LLC and Yi Bao Produce Group, Inc. have multiple profile changes.

Promotions that support local retail sales of Pazazz apples are abundant.

Buying local produce has become more practical with a growing program called Local Pledge by Baldor Specialty Foods, a distributor based in the Hunts Point neighborhood of Bronx, N.Y.