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As the nation celebrates blueberries this July, growers and marketers alike are embracing data-driven innovation and consumer trends to keep the beloved berry front and center.

Demand for organic cherries continues to be a strong retail opportunity, according to the Wenatchee, Wash.-based company.

The company says, facing industry pressure, it would release its laser weeder under a dual licensing mode and is considering relocating the company to Australia.

With more than 65% of the crop exported, Robert Verloop, executive director and CEO of the California Walnut Board and the California Walnut Commission, talks about market opportunities.

June 2025 marked the fifth year Continental Fresh has operated its Water for All mangoes program that helps fund water infrastructure projects in rural Latin America.

With a network of over 200 gardens and food forests across seven counties, Denver Urban Gardens is cultivating more than food — it’s growing community leadership, health equity and environmental resilience.

To further drive purchase and sales growth for Organic SunGold and Organic Green Kiwifruit, in-store POS material, a dedicated microsite and social media activations are in development.

While this year’s crop might be smaller, growers have a positive outlook on how things are shaping up in the field.