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Exploring unfamiliar plants through repeated exposure can turn hesitation into habit, giving the 30-plant challenge staying power while creating opportunities for retailers to inspire trial and repeat purchase.

The fourth-generation vertically integrated grower-shipper online revamp aims to provide customers with simple, straightforward access to the farm’s conventional and organic product lineup, detailed product specs and the sales team.

Columnist Armand Lobato recalls how a temporary head lettuce shortage took on a more dire presentation in a news report.

After a dry, unusually warm January, key Western river basins are in severe snow drought. With irrigation allocations at 0%, one Colorado producer warns tough planting decisions could reshape this year’s crop mix.

National Potato Council CEO Kam Quarles details how the industry moved from the legislative sidelines to the heart of the 2026 Farm Bill.

The U.S. Highbush Blueberry Council’s director of global business development shares how the council will use a data-driven approach to guide allocations of $513,948 in federal funding to expand export opportunities in key markets around the world.

Dina Newman, founder of KC Black Urban Growers, shares how the Kansas City nonprofit is reconnecting Black farmers to their agrarian heritage while building pathways to food sovereignty for the next generation.

The Neumillers, an Illinois potato farm family, share a 70-year legacy of farming, family and passing the torch to the next generation.

The International Fresh Produce Association says the Supreme Court’s decision, which clarifies the limits of IEEPA and reaffirms that broad, country-specific tariffs fall outside its intended scope, helps restore predictability to the uniquely complex, seasonally driven fresh produce marketplace.

In a major decision, the Supreme Court rules President Trump exceeded his authority by imposing tariffs using national emergency laws.