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While just last year the Hass Avocado Board achieved a history-making market milestone, Gwen Jackimek isn’t looking back as she steps into this leadership role ready to drive future growth.

Former Coca-Cola veteran joins the global berry leader to oversee finance, technology and strategy as the company prepares for its next long-term strategic plan.

Designed to inspire quick, easy meals as the days get longer and busier, the integrated campaign includes digital activations, in-store point-of-sale materials and an online sweepstakes.

Retailers and tech analysts argue electronic shelf labels are a vital response to labor shortages and inventory waste, while labor advocates and lawmakers warn the technology acts as a vital component for predatory surveillance pricing and the elimination of middle-class grocery jobs.

A peer-reviewed study finds that infants born to farmworkers on Fair Food Program farms are 10% less likely to be born at a low birth weight.

Meet the dynamic duo reinventing the purple sweetpotato category with examples that outpace existing varieties in yields, earliness, shape, quality, packout and disease resistance.

As the farm share of the food dollar hits historic lows, new USDA data reveals a widening gap between the grocery aisle and the farm gate.

Veteran’s Farm of North Carolina, founded by a former Marine, is helping veterans rebuild purpose, community and direction through hands-on agricultural lessons.