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The organization says farms, distributors and retailers are looking to it to help improve working conditions and protect critical biodiversity in avocado regions.

Sustainability stole the show at numerous booths at the recent Fruit Attraction in Madrid, where global avocado company Westfalia took a fun, whimsical and practical approach to the subject.

Agriculture Secretary Tom Vilsack has announced additional assistance to help producers in the recovery process.

The line of ready-to-roast kits features fresh, halved Brussels sprouts that are pre-washed and come in three chef-crafted flavors: Lemon Caesar, Sweet Sesame, and Sun-Dried Tomato.

In the newly created role, Anna Kirsch will spearhead the company’s strategic growth initiatives within the avocado business segment.

Fresh Solutions Network says the winning package was created to reflect Spuds less-than-perfect potatoes’ commitment to sustainability — from potato to package.

Patrick Cortes has over 16 years of experience in the produce industry, including business development, market strategy and team leadership, the company says.

With its vibrant mix of history, culture and culinary delights, this year’s home to the International Fresh Produce Association’s Global Produce and Floral Show offers many opportunities to explore.

The company says it will showcase its new Retail-Ready mangoes value pack and its World’s Finest marketing campaigns for its mangoes and avocados at the Global Produce and Floral Show in Atlanta.

Over the next few months, the company will aim to digitize, track and facilitate the movement of over $3 million worth of fresh produce including cucumbers, bell peppers and strawberries from Mexico into the U.S.