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Retail produce buyers and consumers are becoming more vocal about sustainability in growing and handling California summer fruit, and grower-shippers are making an all-out effort to meet those requests.

Shoppers are willing to try new varieties if given the proper incentive. That can include providing a better understanding about flavor profiles so they can make informed decisions, says Danelle Huber of CMI Orchards.

Nature Fresh Farms is expanding its operations, adding 60,000 square feet to its footprint in Delta, Ohio, with the opening of a new distribution center.

In advance of Earth Day, the Avocado Institute of Mexico and its parent organizations held a virtual press briefing April 17 to discuss its biodiversity efforts.

The Glennville, Ga.-based grower says the new look enhances brand and product recognition, as well as highlights “the premium essence” of its Vidalia onions.

In celebration of Earth Day, SpartanNash has partnered with Ecodrive to plant 20,000 trees to mitigate global warming and support healthy ecosystems.

The biggest highlight of the marketing campaign for Durham, N.C.-based Happy Dirt sweet potatoes this spring is education around the product and the growers, said Taylor Meadows, marketing coordinator.

New this year, Homegrown Organic Farms’ stone fruit program will be fully Regenerative Organic Certified, says Elise Smith, marketing manager for the Porterville, Calif.-based marketer.

Inteligistics has launched InteliView, a cloud-based, flexible and customizable digital information hub that consolidates data from a variety of sources.

As residents awaited federal disaster assistance for flood recovery, the Grower-Shipper Association of Central California led an effort to provide health care and supplies to a small town.