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The nutrition of the cantaloupe will take on new focus in social media promotion efforts of the California Cantaloupe Board.

California melon shipments have come under pressure in recent years, with lower trending volume reported in the past five years.

Cool temperatures may delay the start of field-grown vine-ripened Arkansas tomatoes until about June 10-15.

Parma, Idaho-based Owyhee Produce expects stable onion volume compared with year-ago levels.

Take a look at what California cherry businesses are working on.

With harvest starting the first week of May, South Carolina is poised to offer buyers a good crop of peaches in 2021.

The Packer is seeking input from California lettuce suppliers for the July 19 California lettuce and leaf special section.

Grapes are great for health, and August kicked off a big round of health messages for California grapes in print, on social media, online and over the airwaves.

Limoneira Co. will see an increase in citrus volume of about 45% in 2021-22 thanks to gains in bearing acreage and grower additions, said Alex Teague, chief operating officer for the Santa Paula, Calif.-based marketer.

A mild fall has led to some ideal growing conditions as Fresno, Calif.-based Baloian Farms prepares to launch its winter vegetables program, said salesman Jay Angulo.