Apples
Apples are a perennial favorite with consumers: 90% of all consumers buy apples, according to The Packer 2026 Fresh Trends Report. The ever-growing number of apple varieties creates marketing opportunities for Produce Retailers.
The first apple storage report of the season shows U.S. fresh apple inventories were 7.1% below year-ago levels as of Nov. 1.
When NZ based fruit tech innovator, Hectre, launched their early fruit sizing tool Spectre to the apple industry in 2020, little did they know the volume of use cases fruit growers and packers would identify.
Okanagan Specialty Fruit has completed the harvest of its 2021 Arctic apple crop.
The U.S. Department of Agriculture has announced a $1.5 million purchase of fresh apples and pears for the agency’s nutrition programs.
The U.S. Apple Association today announced the launch of its new emerging apple leader program, the NextGen Apple Fellowship.
Nashville, Tenn.-based Startchy, Inc. is proud to announce the U.S. launch of Yumbrella, their organic coating for the apple industry.
The U.S. Apple Association today said more needs to be done to ensure U.S. apple growers can once again compete in the Indian market.
The U.S. Department of Agriculture (USDA) announced the publication of a proposed rule in the Federal Register to amend the Apple Crop Provisions.
Jingle bells, jingle bells, jingle all the way, oh what fun it is to ride on the Stemilt and Hansen Fruit sleigh!
Fast Facts: The Cast met one last time for the year of 2022 to wrap up the fall season and analyze the last 12 weeks of data from Nielson retail scan data.
It is not your grandparents’ apple marketing job.
Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.
Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.
Superfresh Growers will have organic and conventional Honeycrisp and gala variety apples through the summer, said Cat Gipe-Stewart, communication manager for Domex Superfresh Growers, Yakima, Wash.
SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.
New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association.
The average U.S. promoted retail price for apples was up an average of 5% in 2021 compared with 2020.
Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring.
Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.
The Packer’s 2022 Fresh Trends survey reveals that 55% of more than 1,000 consumers surveyed last fall said they purchased fresh apples in the previous 12 months.
Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.
Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.
The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.
Promoting Cosmic Crisp apples is front and center for Yakima, Wash.-based Evans Fruit Co., said Scott Hennessey, account manager and coordinator.
The outrageously juicy apple with the refreshing, snappy zing is back!
JAZZ apples and DreamWorks Animation teamed up for a wildly successful partnership this past spring with the cross-promotion of the release of the film Spirit Untamed.
The U.S. Department of Agriculture has announced a big fresh apple purchase.
CHICAGO — Washington apple grower Sean Gilbert is The Packer’s 2021 Apple Man of the Year.
CHICAGO — Apple marketers must defend their share of stomach against other commodities and pay close attention to new alternative retail formats to fully exploit consumer demand for apples.
Stemilt is pleased to announce Vivian Page as its new Vice President of Human Capital.