California
The state has expanded its quarantine for huanglongbing in both the Mission Viejo and Foothill Ranch areas of Orange County.
Growers are grappling with a second consecutive year of waning demand and no home for their grapes. The issue is complex with non-tariff trade barriers hitting the wine industry especially hard and a flood of imports that are creating cheap wine with which U.S. grape growers can’t compete.
While the year’s first crop estimate won’t be taken until late April, growers say they anticipate another robust harvest.
The California Leafy Greens Marketing Agreement presented how its coalition of growers are being proactive about product safety through self-imposed practices.
As of late March, strawberry production out of the growing area was at 3.4 million trays, according to the California Strawberry Commission.
As the spring season gets underway, grower-shippers are ramping up production of their bestselling fruits and vegetables.
Momentum built up by Easter promotions may well carry through to the next festive strawberry occasion, Mother’s Day.
The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.
Just over 90% of producers voted continue the marketing order, which regulates the flow of product to market, authorizes research and promotion programs and more.
From license plates to social media influencers, here’s how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.
Year-over-year growth of 33% in both 2023 and 2024 indicates that the fruit continues to be a sought-after product with increasing consumer demand, the company says.
As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables.
Board representatives include growers, handlers and cooperative handlers to help guide the research and promotion programs as well as flow of product to the market.
The California Avocado Commission is expanding its marketing program for this year’s harvest, expected to be the state’s largest since 2020.
Rachel Laenen continues her family’s nearly 160-year farming legacy, navigating sustainability, consumer trends and potential trade challenges in California’s Ventura County.
A 13-square-mile area in the Mission Viejo area of Orange County has been added due to positive tissue samples taken from residential properties.
Executive Vice President Ken Christopher says that while tariffs and trade wars may not be in the best interest of the nation in the long run, there are industries that can benefit from them.
The funding aims to encourage the purchase and consumption of healthy, California-grown fresh produce by WIC and Senior Farmers’ Market Nutrition program recipients.
The organization, which represents more than 3,700 of the state’s walnut growers and 70 handlers, seeks to fill two-year terms starting in September.
With exponential growth in California pistachio production, questions emerge about how the rise will ultimately impact the industry.
The significant supply increase would make marketing innovation and health research crucial to maintaining price stability, according to a new report from RaboResearch, a division of Rabobank.
Strong competition on the global market and higher carry-ins have made it a challenging few years for the walnut industry in California.
Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities.
The USDA has updated its outlook for fruit and tree nuts.
The California Fresh Fig Growers Association said it expects ample crop into fall to meet growing consumer demand.
Following a wet start to spring, growers report the Golden State’s leafy green production looks to be on pace to deliver good size and quantity.
Specialty crop growers, farm advocates and America’s Conservation Ag Movement gathered at JSM Organics Farm in California in September 2023 for a bilingual field day to learn from conservation steward, Javier Zamora.
Almond crop production has kicked off this August with improved expectations that a heftier almond will offset the lowest almonds-per-acre-yield since 2009, according to a recent USDA report.
The Fresno, Calif.-based stone fruit producer has filed for Chapter 11 bankruptcy protection, seeking a third-party sale or conversion of existing debt into equity ownership.
From the proliferation of compostable packaging options to a snack-sized supernova, fresh produce purveyors unveiled the most exciting updates and products at the 2023 Global Produce and Floral Show in Anaheim, Calif.