Produce Marketing

California is forecast to have another record almond crop this year, with the U.S. Department of Agriculture estimating an increase of almost 18% over last season’s crop.
This month’s berry news and insights brought to you by The Packer and Produce Market Guide.
Natural Delights is highlighting national parks in July with facts, activities and snacks to enjoy while visiting.
The National Mango Board is a sponsor of Kitchen Collaborative, a recipe development initiative in which chefs partner with sponsors to create recipes.
California Giant Berry Farms announced winners of its third annual Chef Invitational culinary competition.
I never thought I’d be the kind of parent who would purée whole, fresh vegetables and fruits for my baby’s first solid foods. That’s a rosy ideal relegated to those super-granola, Earth Mother types.
California Prune growers are facing a 28% drop in prices and a 23% cut in crop deliveries.
Bard Valley Natural Delights date brand is starting its new season with distinctive green-tinged packaging, a sign of sustainability, with 7-UP, Perrier and Sprite bottles finding new life.
California nut, date and dried fruit crops all look healthy this year, with many categories experiencing sales boosts as a result of COVID-19 demand.
Organic berries, apples, grapes and other fruit have been faring well during the pandemic, grower-shippers say.
4Earth Farms has been shoring up resources and expanding its supply deals as it strives to maintain momentum and support its customers, said Mark Munger, vice president of sales and marketing.
Not only does Nature Fresh Farms grow a wide selection of certified organic and conventional peppers, cucumbers and tomatoes in more than 200 acres of high-tech greenhouses, but it grows them sustainably.
Santa Cruz, Calif.-based Awe Sum Organics will keep customers supplied with high-quality organic table grapes for loading on both coasts during the winter months, said David Posner, president and CEO.
Bakersfield, Calif.-based Atlas Produce and Distribution, Inc. has introduced a 100% recyclable one-pound medjool date bag under their Fresh Energy brand.
Browse potato and onion business updated from companies such as Fresh Solution Network, Mack Farms, National Onion Association and more.
Professional Football Hall of Fame member Tony Gonzalez talked to media members on Nov. 18 about his use of Wonderful Pistachios as his go-to source of plant protein.
AFM’s Super Bowl campaign has a new centerpiece this year, with the organization opting for a $1 million sweepstakes and point-of-sale material featuring popular NFL broadcasters Troy Aikman and Erin Andrews.
Avocado marketers anticipate the usual increase in demand next month leading up to the biggest guacamole consumption occasion of the year — the Super Bowl.
The James Beard Foundation announced five winners in its fifth annual Blended Burger Project.
Mirabel, Quebec-based Les Serres Sagami Inc., a conventional and organic tomato marketer with the Savoura brand, has hired a new president, making the company’s leadership 100% female-led.
Rouge River Farms, a sweet corn grower in Florida, Georgia, Virginia and Ontario, has all of its U.S. operations certified by the Equitable Food Initiative.
NEW YORK CITY — E. Armata Fruit & Produce Inc. had to meet Hispanic demand by building up its tropical department, said company members during a visit with The Packer at Hunts Point Produce Market in the Bronx.
Bulk bins of pomegranates have been a popular offering from Simonian Fruit Co., Fowler, Calif., for quite a while, said Jeff Simonian, sales manager. But this year the company is adding more options.
BOSTON — Rich Dachman had two goals at the keynote speech he presented at the New England Produce Council’s 20th anniversary Produce, Floral and Foodservice Expo.
Pomegranate volume is expected to be down, but this year Trinity Fruit Co. Inc. sales are expected to increase.
Bancroft, Wisc.-based RPE Inc. is set to reveal a new bite-sized potato to their Tasteful Selections product lineup.
Value-added sales are gaining traction for Coral Gables, Fla.-based Fresh Del Monte Produce.
Produce suppliers around the country have plans to help retailers grow sales through special packaging, consumer education and point-of-sale material.
A cool early growing season and late heat will reduce the supply of top grade Wisconsin cranberries this year, one marketer reports.
Los Angeles-based Joolies, an organic medjool date company, won the award for best first-time exhibitor at the Produce Marketing Association’s Fresh Summit.
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