Produce Marketing

Tasteful Selections selected “adventure in a small bite” as the next theme of its Small-Bite campaign for the Arvin, Calif.-based company’s bite-sized potatoes.
More than 200 million Chiquita bananas will sport a collection of 10 fitness stickers with simple and quick exercise challenges to help promote a healthy diet and lifestyle.
Chicago-based JBT Corp. and Pleasanton, Calif.-based SafeTraces have formed an alliance to integrate SafeTraces’ DNA-based technologies into JBT’s solutions portfolio for the food industry.
Registered dietitians at Village ShopRite stores around New Jersey are hosting Jersey Fresh Fridays in July and August in their produce departments, featuring a different Jersey Fresh fruit or vegetable each week.
Wholesum, an Amado, Ariz.-based fair trade, organic grower-shipper, published its Conscientious Company report for the 2018 fiscal year, highlighting social and environmental responsibility efforts.
The Quebec Produce Marketing Association signed an annual partnership agreement with financial institution Desjardins to support its Cultivating the Next-Generation program, part of the Next-Generation Network.
Banana supplies should be steady, and sales look favorable for the next several months, grower-shippers say.
Clear Labs’ Clear Safety platform has received Association of Official Agricultural Chemists (AOAC) Performance Tested Methods certification for genus listeria and Listeria monocytogenes testing.
The Food and Drug Administration has released an updated version of the Food Defense Plan Builder.
The Center for Produce Safety will embark on another campaign in the next year to raise funds for the group’s food safety research efforts.
We all know there is no food safety “kill step” for fresh produce consumed in a raw state.
The percentage increase of organic produce sales might be slowing, but organic grower-shippers say actual volume continues to grow.
Weather issues during the 2019 growing and harvest season had potato prices soaring during the pre-holiday period, with little change expected after the first of the year, marketers said.
The chip, frozen and other potato-processing businesses continue to touch the fresh industry, but that touch might be a bit stronger this year, marketers say.
It’s not very often that you come across a “game-changing” product that actually delivers everything it promises.
California’s Leafy Greens Marketing Agreement has released a list of steps the group and others in the produce industry, as well as regulators, have taken to address E. coli outbreaks linked to romaine lettuce.
Israel-based Evigence Sensors is seeking inroads for its time-temperature sensor in the fresh produce business.
Yuma, Ariz.-based Natural Delights is celebrating National Medjool Date Day on Feb. 4, promotions continuing through the month.
The run-ups to the Thanksgiving and Christmas holidays are peak sales periods for mushrooms, but there’s a post-holiday run on the product, as well.
The Blend plays a big part in the marketing of fresh mushrooms, but packaging, nutrition and utility contribute.
Ostrom Mushroom Farms hopes to ship mushrooms from its new 39,000-square-foot growing facility in Sunnyside, Wash., in May.
Phillips Mushrooms recently added Sean Steller to its sales and marketing department.
The volume of bagged avocados continues to increase every year as consumers seek convenience and/or value options, and retailers discover another way to merchandise avocados and drive sales of multiple pieces of fruit.
Fair Trade-certified bananas are arriving at Earl’s Organic Produce in San Francisco more quickly this year than they had previously, said Rodrigo Velasquez, banana specialist.
Oke USA Fruit Co./Equal Exchange Produce has intensified its consumer-focused marketing efforts on behalf of the three grower cooperatives with which it works in Ecuador and Peru.
Mango suppliers say they’re not taking any chances with the new coronavirus COVID-19, which burst across the U.S. in March and likely won’t let go anytime soon.
In language that supporters hope is included in the next Child Nutrition Act reauthorization, new legislation aims to make it easier for school foodservice directors to buy local food for student meals.
AUSTIN, Texas — Panelists at the Center for Produce Safety Symposium described better traceback as essential to containing foodborne illness outbreaks and urged companies to invest in that infrastructure.
Plant City, Fla.-based berry grower Wish Farms has started a summer partnership campaign with Feeding America.
CHICAGO — Jan Berk’s path can be divided into two main careers: media and agriculture.
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