Produce Marketing

Canadian Produce Marketing Association has partnered with National Sanitation Foundation Canada to offer food safety, regulatory and quality assurance workshops to association members and nonmembers starting in March.
Fresh Del Monte officials say 2019’s increase in earnings reflects the company’s diversification into fresh-cut and value-added, a move the company began with the purchase of Mann Packing two years ago.
Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.
In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.
Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.
While world headlines are fixed on the coronavirus COVID-19, the banana industry is concerned, as well, about stopping the spread of Fusarium Wilt tropical race 4 — commonly called TR4 or Panama disease.
Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.
Fresh trends data and research on a variety of pineapple purchase demographics, such as; region, ethnicity, household size and income.
The 2020 domestic watermelon harvest was expected to be underway by the second week of April, according to the Winter Springs, Fla.-based National Watermelon Promotion Board.
Tracy Smith, cofounder and CEO of St. Augustine, Fla.-based Centerline Brackets, a steel support brackets manufacturer, will speak at the American Culinary Federation’s inaugural women’s symposium.
SnackNation named Los Angeles-based Wonderful Pistachios Roasted & Salted as the Best Nut or Trail Mix of 2019 in its data-driven SnackNation Insights Awards competition.
The U.S. Department of Agriculture will fund a record 126 farm-to-school projects this year, up from the previous high of 74 projects funded in 2016.
With summer grilling in mind, the Mushroom Council and the North American Meat Institute partner for a retail grilling promotion encouraging consumers to pair veal and mushrooms while entering to win prizes.
To capitalize on peak summer marketing opportunities, Monterey Mushrooms, Watsonville, Calif., is featuring seasonal label art with recipes for summer eating occasions on select packages.
Glenmont, N.Y.-based New York Apple Sales Inc. will launch its new consumer brand of Yes! Apples at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
Rancho Cordova, Calif.-based Renaissance Food Group will feature new Chef Veggie Starters at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
Crunch Time Apple Growers and PlayMonster 5-Second Rule Jr. Games created a promotion to drive in-store traffic and build excitement for SnapDragon apples and the children’s PlayMonster game.
Starting in 2020, new generic Universal Product Codes will not be issued for produce in the U.S. and Canada, with company-specific codes taking their place.
Growers have fewer potatoes to sell compared with a year ago but they are getting more money for what they do have.
Natural Delights, Yuma, Ariz., is launching new packaging made from 100% post-consumer recycled plastic for its dates.
Living an active lifestyle remains a key marketing message around the Jazz apple.
Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.
Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.
For apple marketers, “buy local” isn’t just a quaint trend; it’s a key to success, even if the definition of “local” varies from market to market.
Fresh apple holdings on Dec. 1, 2019 totaled 118.3 million bushels, or 15% higher than a year earlier.
The Commerce Department’s decision in May to withdraw an agreement suspending an anti-dumping investigation on Mexican tomatoes entering the U.S. set off a contentious debate on imported tomatoes in 2019.
Major retailers including Walmart, Kroger and Albertsons have continued to invest in their e-commerce capabilities this year as the industry prepares for a future in which Amazon is a larger player in grocery.
U.S. fresh market apple holdings on Jan. 1 totaled 103.97 million (42-pound) bushels, according to the U.S. Apple Association.
Consumer research and sales data will take center stage at the Power of Produce education session Feb. 27 at the Southeast Produce Council’s Southern Exposure.
The Southeast Produce Council’s Southern Exposure marks the start of another year of the Southeast Training Education Program for Upcoming Produce Professionals — also known as STEP-UPP.
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