Produce Marketing
The rapid growth of omnichannel marketing delivers big opportunities for influencing purchases, and CMI Orchards has a digital team in place to work with retailers.
Promoting Cosmic Crisp apples is front and center for Yakima, Wash.-based Evans Fruit Co., said Scott Hennessey, account manager and coordinator.
The Mushroom Council’s collaboration with The Food Network — estimated to make more than 90 million impressions in 2021 — is one of the largest partnerships the council has ever undertaken.
Produce marketers enlist a slew of social media platforms as part of their efforts to provide consumers with health messages, convenient meal solutions, recipe inspiration and more.
Mushroom production is environmentally friendly by its very nature, but growers are looking for more ways to use less and reduce waste. It’s a great way to trim budgets amid this inflationary economic climate.
The pace of packaging innovation didn’t stop because of the COVID-19 pandemic.
CHICAGO — Washington apple grower Sean Gilbert is The Packer’s 2021 Apple Man of the Year.
CHICAGO — Apple marketers must defend their share of stomach against other commodities and pay close attention to new alternative retail formats to fully exploit consumer demand for apples.
In a groundbreaking way, Peruvian organic avocados are getting focused marketing attention.
Marketers surveyed by The Packer believe in the value and the future of organic produce, in substantial part because their customers do.
Paper-based packaging and bags have seen big growth in the last year, produce leaders say.
Consumers are far from “over” their preferences for packaging established during the 2020 COVID-19 pandemic.
With good promotion opportunities ahead, the avocado outlook through the balance of the year will be dominated by supply from Mexico.
The Packer’s Sustainable Insights survey showed that the three things growers associate with sustainability can be summarized with one theme — keeping the farm for the long run.
Cranberries are back, and The Oppenheimer Group is looking forward to putting Ocean Spray at the center of holiday tables.
With talk of sustainability buzzing around our industry, it is gratifying to read about the things companies in the food and agriculture sector are doing to reduce their environmental impacts.
The winter promotions at G&R Farms are focused on the Season of Giving, when retailers can take advantage of both the holiday promotional time period and also a higher likelihood consumers will feel charitable.
Avocados From Mexico will be back again for the National Football League’s biggest game in February, and former New Orleans quarterback Drew Brees will star in the group’s 30-second television spot.
November will mark an important month for Nogales, Ariz.-based grower-shipper Divine Flavor as the company transitions its organic programs from Baja to central Mexico.
Attendees of the New York Produce Show and Conference will find plenty of restaurants open for business in December, but the recovery from the pandemic continues to be rocky for many operators.
Through early November, the U.S. Department of Agriculture was taking comments on a proposed rule that would terminate the marketing order for Washington state potatoes.
Fresh potatoes have struggled at foodservice outlets during the pandemic, but frozen potatoes have gained market share during the past year, according to a new report from Potatoes USA.
A track and trace system is the answer to encourage reusable packaging, according to researchers at Lancaster University and the University of St Andrews in the United Kingdom.
Reusable Packaging Container (RPC) provider IFCO has unveiled its comprehensive ESG (Environment Social Governance) 2025 strategy to thrive in the circular economy.
Keasbey, N.J.-based Wakefern Food Corp. has upped its commitment to reusable plastic containers (RPCs).
A big potato industry reunion is right around the corner.
Export opportunities for U.S. fresh potatoes into Mexico are set to expand significantly within the next few months, U.S. potato industry leaders believe.
Hazel Technologies, Inc. announces five years of quality protection collaboration with Brooks Tropicals, a grower/packer/shipper of over a dozen tropical commodities.
Mushroom demand continues to grow, with larger pack sizes and Monterey Mushrooms’ Baby Bellas seeing significant growth this past year, said Bruce Knobeloch.
Avondale, Pa.-based Basciani Foods has invested in automation, and that move is paying off, said Fred Recchiuti, general manager of the company.