Produce Marketing
The packer, grower and distributor of pears, apples and stone fruit says promotions and geo-targeting sales of fuji apples are keys to success this spring and summer.
Vivid displays, discounts and recipe inspiration are part of the marketing effort to include avocados in the lead-up to Cinco de Mayo.
It won’t be long before many shoppers are sending their children off to school and have similar lunch-packing and snacking needs. How will your company meet those needs?
In the hands-on world of fresh produce, the importance of digital marketing is arguably gaining the upper hand — especially with younger consumers, such as parents and their school-aged children.
As the fall school season approaches, Nature Fresh Farms launched a themed snacking line to encourage children to eat more fresh produce at school, on-the-go and at home.
No other holiday celebrated in the U.S. is bigger for the avocado industry than Cinco de Mayo — besides the Super Bowl, which many Americans consider an unofficial holiday.
Vidalia onions are available for a limited time each year, between April through early September. The pack date is determined by soil and weather conditions during the growing season.
U.S. organic sales hit a record $52.5 billion in 2018, up 6.3% from the previous year.
Ample rain and cool nights have characterized spring weather, but Arkansas produce marketers say they expect 2019 crop prospects to be solid this year.
Lake Park, Ga.-based Generation Farms is building on a recently expanded line of colored sweet onions, said Lauren Dees, sales and marketing manager.
Keystone Fruit Marketing Inc., has upgraded its onion facility in Walla Walla, Wash., and is working to develop its line of Walla Walla red sweet onions, said Dan Borer, general manager.
L&M Cos. Inc. now has onions year-round, said Derek Ennis, the Raleigh, N.C.-based grower-shipper’s sales director for potatoes and onions.
Collinsville, Ill.-based packaging manufacturer Sev-Rend Corp. is seeing increased focus on recyclable packaging, said Jeff Watkin, marketing director.
Pepper lovers have something to look forward to for the next several months as grower-shippers report plentiful supplies of good-quality product.
Pierre Sleiman, Jr., dreams of taking on the big boys with a nationwide network of local organic producers.
California’s strawberry crop seemed to be gradually returning to normal volume this spring after a rainy winter that delayed picking early in the season.
The domestic blueberry season was kicking off in mid-April with harvesting already underway in Georgia, said Victoria De Bruin, marketing manager for the U.S. Highbush Blueberry Council.
SAN ANTONIO, Texas - Michelle Ann Passaretti is the winner of the 2019 Viva Fresh Healthy Living Award.
Any way you measure it, attendees and exhibitors said the April 25-27 2019 Viva Fresh show was a success.
Homestead, Fla.-based Brooks Tropicals LLC has added Javier Gonzalez Ebra as the firm’s sales manager and added industry veteran Emil Bravo as the company’s newest salesman.
HLB Specialties is looking forward to the start of the rambutan season, starting in Guatemala in May and continuing with Honduras through December.
Florida’s tropical fruit season is underway and marketers are expecting a strong bounce-back year.
J&C Tropicals-branded Dragon Fuel dragon fruit will be featured at retail stores all over the country.
Mexico’s supply of limes will start increasing around mid-May as the harvest transitions from the winter crop to the spring crop, said Michael Castagnetto, vice president of sourcing for Robinson Fresh.
Organic vegetables are hot commodities in supermarket produce departments, and celery, in particular, seems to be a current trendsetter.
From grapes to grapefruit, sales of organic fruit are on the rise, and suppliers anticipate ample volume of good-quality product for the late spring and summer months.
Oakland, Calif.-based vertical farm operator Crop One Holdings won the Best Innovation in Indoor Farming Award at the 2019 Global Forum for Innovations in Agriculture conference in Abu Dhabi, United Arab Emirates.
The U.S. Apple Association awarded a $4,000 Apples4Ed grant to help the Rensselaer City School District in New York create a healthy snacking program encouraging student participation in physical activity — basically an outdoor snack station in the middle of a running track.
Organic produce sales may be no longer be escalating at a double-digit rate, but retailers, foodservice operators and grower-shippers say movement continues to trend upward.
With only a two-week gap between Easter and Cinco de Mayo this year, mango grower-shippers may be scrambling to keep fruit in the pipeline.