Produce Marketing
Promotable volumes from Orchard View Cherries are expected to begin in the last week of June and continue through the season.
The brand kicked off the “The Don’t Hold Back Snack” campaign in anticipation of record-breaking pistachio harvest this fall.
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience.
For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling.
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing.
The New York Apple Association is calling on growers to share their unique stories directly with consumers.
The Miami-based grower, shipper, and marketer says its organic Sweet Karoline blackberries will be available through mid-June.
Bland Farms says it has launched a “Savor Summer’s Sweetest Moments” campaign to promote Vidalia onions.
Fresh Express encourages consumers to unleash creativity in the kitchen through a multi-phase “Express Yourself” initiative across streaming, social and digital.
The North American ready-to-eat salad company says it hopes the new campaign will help grow the salad kit category.
The National Mango Board campaign will feature a strategy with an emphasis on mango-forward recipes.
From license plates to social media influencers, here’s how marketing organizations in Mississippi, Louisiana, North Carolina and California are aiming to drive sales.
Five Italy-based companies have joined Sun World’s network to bring premium table grapes to more consumers worldwide.
Improving the world, one fairly priced banana at a time, is all in a day’s work for this vice president of sales and marketing and the dynamic team at Equifruit.
The national marketing and promotion board says it can help IGA members grow their market share and store sales through integrated programs, as well as insights and assets.
Marketers are preparing for avocados and guacamole to take center stage during the football season.
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Understanding families and their unique needs and preferences during the back-to-school season allows retailers and suppliers to craft compelling campaigns that boost sales while fostering healthy eating habits.
Created with Red Door Interactive, the campaign leverages the intersection of visuals and sound to promote the advantages of choosing California-grown crops and commodities.
The initiative will aim to bring the mango experience to consumers through a mobile mango food truck tour across four U.S. cities
Marketing campaigns connect with Texas and national markets to increase recognition and consumer preference for TX1015 onions.
Avocados From Mexico is celebrating National Avocado Day with a new recipe featuring Poppi’s Ginger Lime soda and giveaways.
The Peruvian Asparagus Importers Association says its members are ready with proactive planning and strategic marketing.
Cause marketing campaign highlights easy summer produce-centric recipes and inspiration.
Eye-catching displays, food demos and customized print advertising are designed to highlight the flavor profile of candy grapes.
New Jersey Agriculture Secretary Ed Wengryn highlighted the beginning of the state’s blueberry season with a visit to Macrie Brothers Blueberry Farm in late June.
In addition to featuring its guacamole and salsa nationwide at events, the marketer is engaging fans this summer by highlighting local artists, donating to local nonprofits and activating outdoor film experiences.
The mushroom is enjoying some buzz in the cultural zeitgeist, but is it translating to sales in the produce department?
Wicked Kitchen’s co-founder and chef, Derek Sarno, makes the case that mushrooms can hold their weight among even the most die-hard barbecue fans.
The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.
The 2023 Canadian Produce Marketing Association Convention and Trade Show, set for April 25-27 in Toronto, will showcase the latest in greenhouse innovation, smarter packaging, fresh produce snacking and much more.