Fresh Produce Technology
Technology drives growth and efficiency in the fresh produce industry by optimizing the entire supply chain. Robotics and autonomous harvesters help growers overcome labor shortages, while digital tools and IoT sensors enhance food safety through real-time traceability. AI-driven analytics extend shelf life and minimize waste by maintaining optimal environments for perishable goods. Explore how these innovations are transforming the fresh produce industry for a more sustainable future.
Five experts share what growers need to keep top of mind before taking the ag-tech plunge.
The browsers are emerging as a new kind of digital customer, and grocery retailers must enrich and structure product data so AI agents can understand, recommend and seamlessly add their produce items to shoppers’ carts.
There’s a misconception about how potatoes get from field to fork, but things have changed over the years — and for good reason.
There’s a lot of new, fancy tech out there for produce growers to choose from. Start the process off right by asking these questions first.
As growers look to technology to augment labor needs, those working in the ag tech space say there will be an even greater relationship between workers and technology.
The senior vice president of innovation with Western Growers shares the unique role the organization plays in advancing ag tech by connecting startups with growers as well as his vision for a highly automated, sustainable and water-efficient “farm of the future.”
The global provider of reusable packaging solutions for fresh foods says its newly launched IFCO Digital, featuring a Tracking-as-a-Service solution, marks a key milestone in its digital transformation.
The company has collaborated with Aerobotics, which specializes in orchard and packhouse analytics, and Neolithics, which specializes in AI-powered quality inspection, to expand its FreshCloud digital ecosystem.
QFresh Lab will provide additional postharvest, sustainable packaging and laboratory testing support.
Its latest platform is designed to digitize and optimize one of the most challenging jobs in grocery: fresh distribution center buying.
New research shows retailers deploying shelf intelligence with a hybrid data capture strategy are 136% more likely to maintain profitability leadership than those relying on a single approach.
With the shopper experience central to Harmons’ mission, ensuring shelves are stocked with the right items, in the right place, at the right price is critical for success, the grocer says.
Gabriel Youtsey, chief innovation officer at UC ANR, shares how this new organization seeks to bring together the efforts around the state to help growers find solutions for the future.
Its new Amiga lineup features integration with Bonsai Intelligence, low-clearance vehicles and off-road capabilities.
Customers will be able to make purchases directly through ChatGPT, advancing a broader strategy to use artificial intelligence for more personalized, predictive and seamless retail interactions.
Tim Bucher, CEO and co-founder of the agricultural technology company, shares how he took a prototype to a scalable company.
Sean O’Connor, CEO of 4AG Robotics, an autonomous mushroom harvesting company, says the capabilities that artificial intelligence will offer mushroom growers are endless.
As CEO of the ag tech incubator the Reservoir, Bernstein says he seeks so solve some of the decades long challenges in the fresh produce industry, through ag tech innovations.
At Groceryshop 2025, Simbe Robotics revealed the new suite of shelf visibility tools designed to help retailers improve execution, cut out-of-stocks and drive stronger sales and margins.
CEO Matt Schwartz shares an advance look at the tech behind Fresh Store Suite, which offers grocery teams a unified system for managing fresh tasks.
The company offers its processing suite as an answer to vegetable processors facing mounting costs and growing consumer demands for value-added produce options.
The precision crop management company seeks to both expand into new crops as well as help growers better understand what’s going on with their farms through data.
Moving closer to specialty crops as well as technology, the company hopes to innovate faster.
The CEO of a new ag tech venture in Salinas, Calif., shares how a boots-on-the-ground approach to ag tech development will fuel new developments in the fresh produce industry.
With backing from OXZ Capital, LocalExpress is pivoting its AI capabilities beyond internal operations. This represents the first investment OXZ Capital has made outside of Asia and the first in the retail technology sector.
The Goleta, Calif.-based food technology company says it has filed a lawsuit against Robyn Openshaw and her company for “waging a years’ long disinformation campaign intended to harm Apeel’s business and reputation.”
While some grower-packers still use paper forms for warehouse management, Lawrence Mallia of Inteligistics says many fresh produce industry businesses look to technology to help become compliant.
The company says its partnership with Instacart’s FoodStorm platform strengthens its made-to-order offerings and streamlines omnichannel ordering across its grocery banners.
Building profitable controlled environment agriculture means right-sizing technology to suit your environment and achieve your goals. And those goals should be focused on ROI, say industry experts.
The Reservoir introduced its first group of agtech residents that will conduct on-farm trials and more on its new Salinas, Calif., facility.