Fresh Produce Technology

Technology drives growth and efficiency in the fresh produce industry by optimizing the entire supply chain. Robotics and autonomous harvesters help growers overcome labor shortages, while digital tools and IoT sensors enhance food safety through real-time traceability. AI-driven analytics extend shelf life and minimize waste by maintaining optimal environments for perishable goods. Explore how these innovations are transforming the fresh produce industry for a more sustainable future.

While the companies have partnered since 2022, this acquisition will fully integrate GUSS into the John Deere portfolio, while keeping the GUSS brand intact.
RSA America says the partnership will aid independent grocers looking to compete with national chains through smart, scalable and affordable technology.
Watson will speak at the upcoming ASAC Annual Conference in Indianapolis from Nov. 2-4.
Fifth-generation grower Bill Kercher says adding a “robot weeded” label to his family’s tray pack of sweet corn is just a part of his family’s regenerative agriculture efforts.
With this partnership, John Deere will have access to early-stage startups, co-developed research and development programs and more through The Reservoir.
Babylon Micro-Farms, which recently made the Inc. 5000 list, is growing fast by focusing on education, corporate dining, hospitality and health care. Oshima spoke with The Packer about turnkey solutions, hyperlocal produce, customer experience and more.
Participants at a recent webinar hosted by the Science Societies warned that grant funding cuts and force reductions at USDA results in uncertainty, lost research and lost opportunities for young scientists. The future of independent research is potentially at risk too.
Fifth-generation grower Bill Kercher says his family added a “Robot-Weeded” label to showcase his family’s regenerative ag practices and says the reception has been very warm.
San Francisco-based Simbe says it will welcome Barbra Chase and Brian Hughes as vice presidents of sales to strengthen its commitment to partners.
Spare a thought for the humble bag or clamshell, because a lot of thought goes into fresh produce packaging. And now, more money will too.
Advanced capabilities improve execution in departments where one in three shoppers say quality determines where they shop.
The company says másData provides workers and growers easy-to-access information as well as automated reporting, notification of regulatory updates and more.
Carrier Transicold’s update to its Lynx Fleet telematics platform, including the TRU Health feature and support for non-Carrier equipment, offers insight on reefer trucks.
A Simbe study finds widespread pricing errors, stockouts and online order issues across major U.S. grocery chains, underscoring the role of automation in restoring confidence.
Clar-ify takes the produce industry’s unique needs into account and helps deliver more accurate data to help make AI successful, the company says.
This 10-year collaboration seeks to leverage TELUS’ agricultural database and analytics to digitize compliance and traceability.
Nathan Boyd, a professor of horticultural sciences at the University of Florida Institute of Food and Agricultural Sciences, shares how the technology can help growers in many ways.
From predictive maintenance to intelligent inventory management, AI is transforming the way grocers manage produce operations, driving both efficiency and shopper engagement.
Bonsai Robotics’ Teletrace helps connect all farm equipment, provides growers with data to better monitor and manage mixed fleets.
Uber Eats is adding Wegmans, 7-Eleven, El Super, Albertson’s and more to its growing list of grocery and convenience merchants that accept SNAP EBT payment.
Gelson’s Markets is partnering with retail tech firm Upshop to implement AI-driven operations that enhance efficiency, reduce waste and elevate the in-store experience across its Southern California locations.
Nico Cabral, director of marketing for labor management software company FieldClock, discusses how simple efficiency tweaks through the use of technology can have a big impact on a farm’s bottom line.
Karniel, Giumarra families form global grape breeding program with innovation, global growth at heart.
The company called the new offering the next generation of its Produce Pro Software for fresh produce businesses throughout the supply chain.
As the nation celebrates blueberries this July, growers and marketers alike are embracing data-driven innovation and consumer trends to keep the beloved berry front and center.
The company says, facing industry pressure, it would release its laser weeder under a dual licensing mode and is considering relocating the company to Australia.
Just north of the border, the Canadian produce powerhouse province tackles tariffs with diversification, labor issues with automation, and sustainability with technology.
Recognized as a 2025 Top Agri-Food Pioneer by the World Food Prize Foundation, Linda Kinkel, founder of Jord BioScience, with decades of research into microbiomes and disease-suppressive soils, shapes the future of sustainable produce production through targeted microbial innovation.
Danny Bernstein, founder and CEO of The Reservoir, shares how creating a test plot for research and development can help bring more innovation to specialty crops.
Nabaco’s NatuWrap is a food-grade temporary barrier that protects fruits and vegetables during processing and storage.
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