Take a look at the Mexican produce business updates from companies such as Calavo, Ciruli Bros., Fresh Farms and more.

Rain and cold weather put a bit of a damper on the start of Mexico’s winter produce season, but distributors said temperatures — and shipments — were rising as February played out.

The California avocado crop will be smaller this year, but promotable volume will arrive by late April, according to California Avocado Commission projections.

Since the COVID-19 pandemic, the common narrative among produce marketers is that consumers have been drawn toward bagged fruit, whether that be for convenience, economy or perceptions of safety.

Most California avocado marketers are optimistic that the foodservice trend line is pointing higher, but say making firm predictions is impossible.

California’s smaller avocado crop should see strong demand and good market conditions in 2021, especially up and down the West Coast.