The Southeast Produce Council redesigned its logo and website on its 20th anniversary, revealing the details just before the organization’s Southern Exposure 2020 event.
“Our goal for the new logo was to progress our identity and to better reflect our growing membership,” David Sherrod, SEPC president and CEO, said in a news release.
While the design of the logo was enhanced, the SEPC pillars and colors remain the same: Purple for innovation, green for education, gold for community and red for networking.
Participants of the Feb. 27-29 show in Tampa, Fla., will see 10-foot displays of the new logo in key locations during the event, as well as additional signs to highlight the launch of the refreshed brand identity, according to the release.
During the trade show, the new website should make it easier for members to access information.
There will be streamlined access to event and membership details and answers to frequently asked questions. A majority of event information, which previously involved links to and from a third-party website, is now accessible on the SEPC website.
Designed and developed by Moxxy Marketing, the site update employs SEPC’s traditional bright colors but is modernized to provide an easier user experience, Sherrod said.
“That continuity is important to us to ensure our community knows they’re in the right place and will appreciate a forward-thinking approach to one of our country’s most important industries,” he said.
SEPC focuses its efforts on 10 southeastern states but goes beyond that geographic region as well.
Visit www.seproducecouncil.com for more information.
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