The Packer’s Fresh Trends 2026 Report
The Packer’s Fresh Trends 2026 survey asked more than 1,000 U.S. consumers (49% men and 51% women) across five generations and income levels about their fresh produce buying habits and preferences. The goal was to discover key shopper differences and trends to identify the industry’s core value propositions and opportunities for growth. By tracking the shifts in this annual survey, industry stakeholders can make informed decisions regarding production, marketing and retail strategies to better meet evolving demands.
Nearly 83% of consumers surveyed said they purchased this tropical fruit in the past 12 months, according to The Packer’s Fresh Trends 2024.
The Packer’s Fresh Trends 2024 data shows 54% of surveyed consumers reported purchasing blueberries in the past 12 months, up from both the 2023 and 2022 surveys.
Nearly 37% of those surveyed by The Packer’s Fresh Trends 2024 said they purchased asparagus in the past 12 months.
However, avocado purchases remain high, according to figures from The Packer’s Fresh Trends 2024, which shows 51% of consumers reported purchasing the fruit in the past 12 months.
The Packer’s Organic Fresh Trends 2024 data shows younger shoppers, higher-income households, those with more kids at home were among those reporting the highest organic artichoke purchase rates.
Organic blueberry sales and volume were both up in 2022, according to retail numbers from Circana.
The Packer’s Organic Fresh Trends 2024 survey found that 17% of consumers said they shopped for organic carrots exclusively.
Data from Circana shows retail organic avocado sales topped $162.4 million in 2022, up 2.8% from 2021.
The Packer’s Fresh Trends 2024 survey shows nearly 7 in 10 consumers reported buying a larger variety of fresh produce than two decades ago. See which commodities have made the greatest gains in shoppers’ carts.
Apple purchases are up according to responses in The Packer’s Fresh Trends 2024 survey. Just over 78% of consumers reported purchasing apples in the last 12 months.
The Packer’s Fresh Trends 2024 data shows of all consumers surveyed, 21.7% reported purchasing artichokes in the past 12 months, up from 8% in 2023.
See which region of the U.S. has shoppers most likely to buy apples, along with purchasing habits by age group, ethnicity and choice between conventional and organic options.
The survey of more than 1,100 consumers found that 44% of respondents consciously avoid buying produce in plastic packaging.
These are the most common uses of fresh potatoes, as reported by consumers in The Packer’s 2024 Fresh Trends survey.
Behind only potatoes in frequency of consumer purchases, bananas are tied with apples as the most popular fruit commodity in The Packer’s Fresh Trends 2019 survey.