The Packer’s Fresh Trends 2026 Report
The Packer’s Fresh Trends 2026 survey asked more than 1,000 U.S. consumers (49% men and 51% women) across five generations and income levels about their fresh produce buying habits and preferences. The goal was to discover key shopper differences and trends to identify the industry’s core value propositions and opportunities for growth. By tracking the shifts in this annual survey, industry stakeholders can make informed decisions regarding production, marketing and retail strategies to better meet evolving demands.
As the nation continued to navigate a pandemic world, produce sales remained steady, with most consumers buying into healthy options as months of virus-induced worry stretched on.
While shoppers in most areas are back to shopping in stores, the lingering effects of the pandemic — and how they upended shopper habits — continue to shape the retail landscape.
Affluence and age affect organic artichoke purchases, according to survey results from Organic Fresh Trends 2022.
It’s easy for consumers to be overwhelmed by choice at the supermarket. Organic versus conventional adds yet another choice, and more shoppers are choosing organic fruit.
11% of customers purchased apricots within the past 12 months. They were the No. 1 fruit that shoppers bought as organic periodically, with 50% of buyers saying they selected organic fruit at least some of the time.
The Packer’s Organic Fresh Trends 2023 survey polled more than 1,000 consumers in mid-October, discovering differences in how consumers report purchases of fresh fruits and vegetables.
From branded varieties to standard varieties, organic apples have a robust and growing presence in the produce department.
Results from the survey revealed that more consumers made it their intention to shop exclusively organic when they purchase artichokes, compared with the previous two years.
Thirteen percent of consumers surveyed by The Packer’s Organic Fresh Trends 2023 said they shopped exclusively for organic avocados, down slightly from 16% in 2021.
The Packer’s Organic Fresh Trends 2023 survey found that 14% of consumers said they exclusively shop for organic carrots, down slightly from 16% in 2022 but up from 11% in 2021.
A sought-after ingredient in soups, dips, omelets and more, green onions are a mainstay for American consumers.
As Popeye the sailor man might agree, spinach packs quite a punch as a nutritious leafy green vegetable.
Kale can be enjoyed many ways, and organic kale is increasing as the first choice of many when they are looking for the nutritious, leafy green vegetable.
Consumers love strawberries, and they are showing big enthusiasm for organic strawberries.
In 2021, IRI reported organic tomato sales of $273.1 million, up 1.9% from 2020.
The versatile potato is one fresh produce commodity that consumers turn to when they are faced with grocery price inflation, The Packer’s Fresh Trends 2024 survey reveals.
Consumers appreciate the economy of bulk produce, but packaged produce also has strong consumer appeal, according to The Packer’s Fresh Trends 2024 survey.
These tiny globes were the fourth most popular item that shoppers said they bought this year that they did not buy previously.
Discover a variety of peach information such as; consumer trends, retail availability and trending sales statistics.
The likelihood of a whole lettuce purchase fell six percentage points from Fresh Trends 2017.
See Fresh Trends data on the demographics of who’s buying apples in the U.S. market.
Discover a variety of grape information such as; consumer trends, retail availability and trending sales statistics.
Onions can be found in most households, with nearly 67% of customers purchasing onions in 2018, according to Fresh Trends 2019.
More people are putting this cruciferous vegetable into their carts and onto their plates.
Discover a variety of bell pepper information such as; consumer trends, retail availability and trending sales statistics.
This popular fruit led the list of most-purchased produce commodities, according to The Packer’s Fresh Trends 2024 consumer survey. See how other items fared and how inflation has affected consumer shopping habits.
One detail from The Packer’s Organic Fresh Trends 2024 survey shows that younger consumers were the most frequent purchasers of organic strawberries exclusively.