Marketing
A promotional campaign for Chilean fruit called the “Super Fruit Bowl” is lining up with the National Football League’s Super Bowl.
Plant-based diets seemed to be all the rage in 2019, making it a hot topic among industry professionals trying to determine the best ways to market, sell and promote fruits and vegetables to consumers.
The concept of sustainable packaging has been in the minds of both companies and consumers for many years. That being said, in 2019 sustainable packaging hit an all time trending high.
As consumer interest in topics like locally grown food, sustainability, food deserts and urban agriculture continues to grow, innovative produce companies continue to meet demand.
Joolies, a new brand of organic California medjool dates, is making the jump from online sales to Whole Foods stores in California and Nevada.
A new crop of asparagus is about to burst onto the produce scene, and whether it’s imported or domestic, grower-shippers say consumers are in for a treat.
(CORRECTED, Feb. 7) At the turn of the century, California growers were farming 36,000 acres of asparagus. Twenty years later, that number has plummeted.
Des Moines, Iowa-based Loffredo Fresh Foods — formerly Loffredo Fresh Produce — is rebranding and expanding its offerings.
Tasteful Selections is giving away an indoor herb growing kit, a gardening tool set and a stainless watering sprayer in February as part of a 10-year anniversary celebration.
Cut fruit programs have tremendous potential — but what I see all too often isn’t quite what retailers had in mind for this concept.
Demand for the traditional orange-fleshed sweet potato during holiday dinners may be a constant, but disruption is creeping into this category.
Weather is testing some mango varieties in Mexico, but suppliers say they anticipate plenty of fruit for spring and summer promotions.
Cantaloupes and honeydews may not rank as high on the popularity list as watermelons, but they are consumer favorites, and grower-shippers say there should be plenty of them available this spring and summer.
Members of the Wenatchee, Wash.-based Next Big Thing Growers’ Cooperative estimate that the 2019 crop of SweeTango Apples will be high-quality with a range of sizes and abundant conventional and organic availability.
Watsonville, Calif.-based A & A Organic Farms has expanded its heirloom tomato program, and has an array of additions, from Persian cucumbers to broccoli, to its product lineup.
Mill Valley, Calif.-based TerraFresh Organics, a new organic fruit company in partnership with Harbinger Group, will focus on supplying organic citrus, mangos, stone fruit and grapes in North America.
Gonzales, Calif.-based Misionero Vegetables will relaunch the Salade du Soleil salad brand, with three new salad blends: Originale, Verte and Rouge spring mixes.
MONTREAL — The Packer’s Northeast editor, Amy Sowder, stopped by the Quebec Produce Marketing Association’s offices to meet CEO Sophie Perreault and her staff — and learn about the coming conference in Quebec City.
Rachel Johnson of Austin, Texas, created a $25,000 burger — using a patty of minced mushrooms and pork.
Forecasts were pointing up for most tree nuts and dried fruit crops as the 2018-19 marketing year wound down, and the next crops were starting or completing their newest harvests.
Kiwifruit is on trend and retail sales are reflecting that conviction.
Los Angeles-based Vision Produce Company is now offering a “ripe and ready” mango program following the protocol established by the National Mango Board.
Who created the craziest, most eye-catching mango displays in their retail produce departments?
Expansion across the Delaware River into New Jersey is one way that Toughkenamon, Pa.-based Manfredi Cold Storage is looking to accommodate future growth in imported fresh produce.
Florida tomato suppliers looking to push product through retail and foodservice channels have some help from the state department of agriculture’s Fresh From Florida program.
The Port of Wilmington, Del., is under new management and the new operator is bringing key improvements to the important landing spot for U.S. fruit imports.
The U.S. Department of Agriculture has announced $23.5 million in grant funding awards through the Farmers Market Promotion Program and Local Food Promotion Program,
An early start and expanded volume have buoyed excitement for the Pazazz apple, according to the variety’s marketer.
Citrus volume out of Texas as of mid-January was on pace with last year, and growers were not reporting any major quality problems.
Sales of organic mushrooms increased from 2017 to 2018, up nearly $13.5 million from 2017 to 2018.