Marketing
Organic citrus growers in California and Texas are reporting ample supplies of good-quality fruit this season, with demand continuing to expand.
Santa Paula, Calif.-based Calavo Growers, through its Renaissance Food Group subsidiary, has signed a definitive agreement to acquire SFFI Co. Inc., also known as Simply Fresh Fruit.
Patagonia Orchards LLC has added a second grower to boost its output of organic citrus.
This will be an exciting year for San Diego-based Organics Unlimited, said Mayra Velazquez de León, president and CEO.
Ocean Mist Farms now is receiving regular arrivals of organic asparagus out of Mexico, said Joseph Angelo, sales manager.
Sage Fruit Co. LLC has introduced a new line of 3-pound pouch bags for its organic apples with a 2-pound bag for the Honeycrisp variety
Dole Food Co. has discontinued its line of Dole Organic Salad Kits to concentrate on the development of other organic products.
Rough weather during the U.S. potato harvest last fall continues to shake up the markets well into 2020, marketers say.
Delayed rain in Chile and Mexico and freezes in Southern California could mean the national market needs more volume from Southeastern berry growers.
The U.S. Department of Agriculture has scheduled a public hearing for changes to the marketing order for California walnuts.
There should be more than enough lemons for Lenten seasonal promotions, according to Bee Sweet Citrus, Fowler, Calif.
Fresh Del Monte officials say 2019’s increase in earnings reflects the company’s diversification into fresh-cut and value-added, a move the company began with the purchase of Mann Packing two years ago.
Good weather in South America has compensated for cool temperatures in Mexico to stabilize banana volume for the North American market heading into spring, marketers say.
In the banana business, process is almost as important as product, according to some marketers. Organic bananas continue to gain market traction, marketers point out.
Just as demand for conventional avocados continues to climb, so does demand for their organic counterparts.
Hass is by far the most popular avocado variety gown in California, but consumers who crave other kinds of avocados have a number of options available from the state’s growers.
Fresh trends data and research on a variety of pineapple purchase demographics, such as; region, ethnicity, household size and income.
SnackNation named Los Angeles-based Wonderful Pistachios Roasted & Salted as the Best Nut or Trail Mix of 2019 in its data-driven SnackNation Insights Awards competition.
The U.S. Department of Agriculture will fund a record 126 farm-to-school projects this year, up from the previous high of 74 projects funded in 2016.
With summer grilling in mind, the Mushroom Council and the North American Meat Institute partner for a retail grilling promotion encouraging consumers to pair veal and mushrooms while entering to win prizes.
To capitalize on peak summer marketing opportunities, Monterey Mushrooms, Watsonville, Calif., is featuring seasonal label art with recipes for summer eating occasions on select packages.
Glenmont, N.Y.-based New York Apple Sales Inc. will launch its new consumer brand of Yes! Apples at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
Rancho Cordova, Calif.-based Renaissance Food Group will feature new Chef Veggie Starters at the Produce Marketing Association’s Fresh Summit Oct. 18-19 in Anaheim, Calif.
Crunch Time Apple Growers and PlayMonster 5-Second Rule Jr. Games created a promotion to drive in-store traffic and build excitement for SnapDragon apples and the children’s PlayMonster game.
Starting in 2020, new generic Universal Product Codes will not be issued for produce in the U.S. and Canada, with company-specific codes taking their place.
Growers have fewer potatoes to sell compared with a year ago but they are getting more money for what they do have.
Natural Delights, Yuma, Ariz., is launching new packaging made from 100% post-consumer recycled plastic for its dates.
Living an active lifestyle remains a key marketing message around the Jazz apple.
Apple marketers see the Cosmic Crisp as not only a new star on the business horizon, but also as a variety with other-worldly profit potential.
Sales weren’t the problem for organic apples in 2019, but markets were, said Addie Pobst, organic integrity and logistics coordinator with Mount Vernon, Wash.-based Viva Tierra Organic Inc.