Markets
Peru’s year-round production represents almost a third of the supply of a vegetable that more and more Americans are buying.
Apple marketers say this early-season variety is prime to take center stage during back-to-school and fall apple promotions.
While this year’s crop might be smaller, growers have a positive outlook on how things are shaping up in the field.
Retailers should have ample opportunities this summer to capitalize on consumer demand for strawberries, blueberries, blackberries and raspberries.
Fresh Trends 2025 data shows that only one in four consumers knows how to spot a ripe plum, but it actually just comes down to taste.
Fresh Trends 2025 data shows that only a third of consumers know how to pick a ripe cantaloupe, but variety shifts in the industry means there are new ripeness rules.
Fresh Trends 2025 data shows papayas are the least well-known fruit among consumers, but those with a Hawaiian connection are more confident.
Yakima, Wash.-based company explained recent consumer trends in blueberry consumption and details its coming crop.
Noting that customers want the speed of take-out, but are looking for healthier and cheaper lunch options, the company highlights leftover potato creativity.
After a catastrophic freeze decimated the 2024 crop, growers in the province are eyeing a fruitful season.
Consumer education, creative packaging and retail promotions are among the tools helping elevate onions in the produce aisle.
While most California growers are wrapping up their seasons, star ruby grapefruit will be available through summer, according to Bee Sweet Citrus.
The Michigan Asparagus Advisory Board said it is implementing a marketing campaign that bridges the digital and in-store experience.
Initiative with Food & Culinary Professionals aims to drive demand through new recipes and nutritional education.
Exclusively available through Homegrown Organic Farms, Mammoth Blues represent a unique offering in the marketplace, the grower said.
According to a recent Sunkist-commissioned study, citrus consumption continues to grow, with over 80% of fresh fruit consumers eating some type of citrus weekly — a six-point year-over-year increase.
For retailers, the campaign includes a suite of promotional tools and incentives, such as bonus opportunities, digital promotions, a registered dietitian program, contests, POP materials and in-store sampling.
Motivating shoppers to try fresh mangoes can be accomplished through educating them about mango nutrition, flavor and culture, says Lavanya Setia, the board’s director of marketing.
The New York Apple Association is calling on growers to share their unique stories directly with consumers.
The contamination was discovered after samples collected from a store in Buffalo, N.Y., were analyzed by the NYS Department of Agriculture and Markets Food Laboratory, revealing the presence of Listeria monocytogenes in some 200-gram packages of Enoki mushrooms.
The grower-packer-shipper said it has expanded its growing regions in the Pacific Northwest and its cherry and apple packing capabilities following the closure of Sage Fruit Co.
There are five producer-member seats and alternatives available for two-year terms beginning Aug. 1.
As of late March, strawberry production out of the growing area was at 3.4 million trays, according to the California Strawberry Commission.
As spring approaches, California growers and suppliers share insights into production trends, consumer demand and industry innovations for seasonal vegetables.
“Apple Girl Kait” has been helping her family grow — and market — the apples and pears produced in their Washington orchards since before she could drive a car. At just 22 years old, she blends a passion for ag with skills in social media to inspire a huge following.
Growers are managing delayed and irregular cantaloupe production out of Yuma, the Imperial Valley and into the Westside, but anticipate the production will normalize as the deal shifts in July, August and September.
The Packer met with Dayka & Hackett Vice President of Avocados Stephen Fink to learn about how Frutura is breaking into avocados, marketing a vertically integrated, year-round supply.
The New York-based specialty mushroom company continues to grow westward, adding 192 Sprouts locations to its growing retailer presence.
The Irvine, Calif-based avocado commission has forecast 257 million pounds of avocados for the 2022-23 harvest season, a slight decrease from last year’s volume.
Despite California’s weather challenges, the brand doesn’t plan on slowing down and is forecasting a historic 2023 season.