New Zealand’s T&G Global fruit company has entered into an agreement that will bring larger blueberries to export markets.
The partnership with the fruit company and Plant & Food Research will bring berries with superior genetics to markets around the world, according to a news release. The new berries will be larger, with higher yields and disease resistance to benefit growers, according to T&G Global.
The blueberries will be available within a year and sold exclusively by T&G Global under the company’s Orchard Rd. brand.
“Blueberries are a key strategic play for us in building our global portfolio, and we’re delighted to build another global category to emulate the success of our premium apple brands,” CEO Gareth Edgecombe said in the release. “We know there is strong consumer demand for blueberries and teaming up with Plant & Food means we get access to a pipeline of world-class varieties.”
T&G Global also announced a joint venture with multi-national blueberry grower CarSol Fruit Export of the Netherlands, to further develop Asian markets.
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