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There’s a lot of critical work that happens in the produce department’s backroom, but many do not have an inside perspective of how much happens there — and when it occurs — says columnist Armand Lobato.

Side Delights is starting grilling season with grill-ready potato products and recipes as consumers continue to value meals at home.

The annual event typically draws more than 100 people, from growers, brokers and shippers to marketers, wholesalers and retailers.

The company says Conscious Greens — field-grown greens that eat like lettuce — were developed with technology using CRISPR, a gene-editing technique used to make changes to the DNA of a plant.

The California-based avocado grower-distributor has received three awards from the advertising industry’s largest competition, recognizing the company’s avocado integrated-advertising campaign.

The “Litehouse in the House” salad dressing and dip campaign by Sandpoint, Idaho-based Litehouse is calling on consumers to get the summertime salad party started.

Fort Lauderdale, Fla.-based Chiquita is debuting the all-new Sunburst Gold Pineapple.

This year’s West Coast Produce Expo features a keynote presentation from NFL Hall of Fame quarterback Steve Young, educational sessions, networking opportunities, farm tours and a multitude of worthwhile diversions.

The CFFA will offer “tailored, customized marketing support” that will range from banner ads and e-commerce programs to in-store merchandising and sampling, said Karen Brux, managing director.

Agtech veteran David Lee, whose previous roles include president of indoor farming company AppHarvest, will now lead Lockhart, Texas-based Inevitable Tech.