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Advertised produce specials, or “ads,” have always been powerful marketing tools. Exactly how is not always so clear.

Bakersfield, Calif.-based Country Sweet Produce’s Bako Sweet consumer brand is giving shoppers brightly colored, triple-washed and consistently sized sweet potatoes for Easter sales.

The Modesto, Calif.-based grocer, recently acquired by Kingswood Capital Management, has named Shane Sampson executive chairman.

The USDA has announced that Natura Fresh LLC satisfied a $3,168 reparation order issued under the Perishable Agricultural Commodities Act (PACA) involving unpaid produce transactions.

The USDA announced that Carioto Produce, Inc., satisfied a reparation order in the amount of $11,510 issued under the Perishable Agricultural Commodities Act (PACA) involving unpaid produce transactions.

The USDA announced that Alko Green Fresh LLC satisfied a reparation order in the amount of $19,900 issued under the Perishable Agricultural Commodities Act (PACA) involving unpaid produce transactions.

The USDA announced that Carla Langarcia, doing business as Barajas Produce, satisfied a $7,293 reparation order issued under the Perishable Agricultural Commodities Act (PACA) involving unpaid produce transactions.

The Packer and CPMA recognize Mimmo Franzone, senior director of produce, floral and merchandising services for Longo Brothers Fruit Markets, as Canadian Produce Person of the Year.

The Packer will once again honor excellence in sustainability marketing by companies throughout the fresh produce supply chain by presenting the second annual Best of SPS Marketing Awards.

If retail is theater, produce takes center stage at Hy-Vee. The 285-store supermarket operates food and drug stores in a variety of formats. Hy-Vee has seen its produce department grow steadily over the past decade.