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Vendors in the floral and produce industries filled the Georgia World Congress Center for the International Fresh Produce Association’s 2024 Global Produce and Floral Show, Oct. 17-19.

“Avocado Nation: An American Success Story,” now streaming, examines the impact and value of strategic promotion.

Check out this video seen and heard to learn what exhibitors at the International Fresh Produce Association’s Global Produce and Floral Show shared with attendees.

Exhibit space for the Canadian Produce Marketing Association 2025 Convention and Trade Show, set to take place April 8-10 in Montreal at the Palais des Congres, is sold out.

Brenda Briggs, the company’s first female officer, recently received the 2024 Frieda Rapoport Caplan Women’s Catalyst Award.

The Bentonville, Ark.-based grocer says it’s bringing customers “incredible savings on mealtime favorites,” including fresh produce, earlier and at an even lower price than last year.

Along with convenience, consumers also crave excitement from packaged salad options.

New products, new campaigns and loads of innovation filled the sprawling expo floor at the 2024 International Fresh Produce Association’s Global Produce and Floral Show, Oct. 17-19.

The company says its all-in-one platform provides cold chain value services for the North American produce industry.

Elaine Trevino brings more than 20 years of experience in agriculture, trade, government relations, supply chain and sustainability to her new position.