Citrus
The brand’s largest integrated campaign in five years features humorous commercials with parent-kid standoffs over Halos mandarins.
Mandarin production is forecast to increase by 13.1%, according to a new USDA report.
The company says its next organic clementine varieties, including satsumas, are also “eating exceptionally well.”
While the majority of the newly quarantined area is residential, this restriction adds 0.4 acres of commercial citrus.
The company, once one of the largest citrus producers in Florida, said about 3,460 acres of citrus will be managed by a third party through 2026.
The total U.S. volume of oranges was projected at 60.3 million boxes, according to the USDA’s National Agricultural Statistics Service January forecast.
The Fowler, Calif.-based grower-packer-shipper has contributed to the American Red Cross to help provide meals and snacks for affected families in Southern California.
Quality is excellent this season for most of its commodities, though sizing for oranges and lemons will be a bit smaller than last year, the company’s president said.
The company also is supporting its seedless lemons with an integrated marketing campaign that includes digital video, social media and influencer partnerships.
Demand for specialty citrus continues to grow in both conventional and organic categories, says DiSilva Fruit.