Produce Marketing
Disney princesses Ariel, Aurora, Belle, Cinderella, Jasmine, Mulan, Merida, Moana, Pocahontas, Rapunzel, Snow White and Tiana play starring roles in Dole’s newest campaign.
Produce shippers and packaging suppliers have faced shortages and higher prices of some packaging materials.
Innovations in material availability and handling technology are making the quest for sustainable packaging more realistic, several industry leaders say.
I remember vividly where I was on Sept. 15, 2006, when the Food and Drug Administration issued an advisory warning consumers not to eat spinach.
The use of fresh produce as a canvas for consumer messages continues for fresh produce suppliers.
The first annual Best of SPS Marketing Awards, presented by The Packer, were awarded at the 2021 Sustainable Produce Summit.
Mission Produce’s third quarter report shows a 22% increase in its International Farming segment revenue over last year, with higher total revenue and avocado volume sold.
In this Q&A with The Packer, United Fresh’s Tom Stenzel and the Produce Marketing Association’s Cathy Burns preview the new association launching in January.
The South Texas Onion Marketing Order isn’t dead yet.
Hantsport, Nova Scotia-based CKF Inc. has announced investments to substantially increase its thermoformed molded fiber production capacity.
Nearly 2 in 10 consumers polled by The Packer this year say the biggest influence on their produce purchasing decisions is the type of packaging used.
Market conditions for potatoes were running above year-ago levels in late October and early November.
Wenatchee, Wash.-based Oneonta Starr Ranch Growers is rolling out a new eco-friendly bag for organic fruit in the 2021-22 season.
Specialty produce is not one of those retail categories where a merchandiser can “set it and forget it.”
The Packer’s Tom Karst recently asked Matt Hiltner, marketing coordinator for Santa Maria, Calif.-based Babé Farms, Inc. about current trends in specialty produce marketing.
Single-use packaging is subject to volatile raw material sourcing, commodity markets, and manufacturing capacities.
The apple season is underway, and we want to hear from apple marketers about your expectations for the second half of this season’s apple crop.
It is not your grandparents’ apple marketing job.
Truck rates are at historic highs for the produce industry, and that reality presents challenges to apple marketers in the Northwest and other regions.
Oneonta Starr Ranch Growers is focused on year-round supply for its partners, said Dan Davis, director of business development for the Wenatchee, Wash.-based marketer.
Hudson River Fruit Distributors is actively marketing SnapDragon, RubyFrost and EverCrisp apples in 2022, said Alisha Albinder Camac, owner and operator of the Milton, N.Y-based apple marketer.
Wonderful Pistachios kicks-off the Ultimate Instagram Giveaway and, in honor of the 56th Big Game, partners with Alto Rideshare Company to offer 56% off all rides around Los Angeles over game day weekend.
Superfresh Growers will have organic and conventional Honeycrisp and gala variety apples through the summer, said Cat Gipe-Stewart, communication manager for Domex Superfresh Growers, Yakima, Wash.
Using a grant of more than $900,000, the Organic Trade Association (OTA) is looking to invest in global markets to promote U.S. organic products.
SnapDragon and RubyFrost both saw their largest crops yet in 2021, and the shorter crop other varieties have experienced is providing those two varieties opportunities to get in front of new consumers.
New York apples have a number of winning attributes, and the Apples from New York is touting all of them, said Cynthia Haskins, president and CEO of the Fishers, N.Y.-based New York Apple Association.
Stemilt Growers will work with retailers to promote Cosmic Crisp, organic fruit, and the marketer’s Lil Snappers programs through the winter and into the spring.
Several newer apple varieties are being promoted by Sparta, Mich.-based Riveridge Produce.
Yakima, Wash.-based Sage Fruit Co. has ample Cosmic Crisp volume and will be promoting the variety extensively through the winter and well into 2022, said Chuck Sinks, president of sales and marketing.
Brewster, Wash.-based Honeybear Marketing is promoting the health benefits of Pazazz apples through recipes and other promotions, said Don Roper, vice president of sales and marketing.