Produce Marketing
West Mexico provides a large amount of the fruits and vegetables consumed in the U.S. each winter, and that includes an ever-expanding selection of organic produce.
Avocados From Mexico’s Guac Nation is back, in a cross promotion with Bud Light and Cholula hot sauce leading into the Super Bowl.
Organically grown products and sustainable packaging should go hand in hand, so many organic growers, shippers and distributors are launching programs to reduce the use of plastics.
While a mid-December “phase one” trade agreement with China lifted spirits and forestalled any escalation in the trade war with China, it did not immediately remove Chinese tariffs on fresh produce.
Mother Nature seemed to smile on growers throughout the U.S. as the 2019-20 citrus season got underway.
Food safety issues, particularly E. coli outbreaks, continued to disrupt the industry in 2019, even as the Food and Drug Administration announced a New Era of Smarter Food Safety initiative.
California growers were somewhat happier with the way this year’s citrus season was shaping up compared to last year.
Mandarins continue to gain popularity among consumers, often at the expense of navel oranges. But it’s way too soon to count navels out.
Citrus has become one of the produce department’s leading organic items.
The Packer is seeking nominations for its annual Canadian Produce Person of the Year award, which will be presented May 14 at the Canadian Produce Marketing Association’s convention banquet in Toronto.
Del Monte Fresh Produce and Mann Packing Co. will showcase fresh, fresh-cut fruit and vegetables, as well as snack solutions, at the Southern Exposure trade show.
Miami-based Crystal Valley Foods finished remodeling its Miami warehouse.
MountainKing Potatoes is providing its retail partners with “turnkey, display-ready options” aimed at driving sales of its baby golds, baby reds and fingerlings.
Ben Josephson has returned to Wada Farms Marketing Group LLC as sales director after having stepped away temporarily, said Eric Beck, marketing director with the Idaho Falls, Idaho-based potato grower-shipper.
Whether retailers and consumers are looking for strawberries, blueberries, blackberries or raspberries, they’ll be able to find them this summer, and they should be pleased with the quality, grower-shippers say.
The California Strawberry Commission wants to make an emotional connection with people through a multi-pronged promotion aimed at connecting the hearts of strawberry growers with the hearts of consumers.
Date growers in California’s Coachella Valley had a wild ride this spring.
Peppers should be plentiful from California’s Coachella Valley this season.
Two universities and an association that represents blackberry and raspberry growers are studying retail strategies and how the pandemic is affecting sales.
Bowery Farming has launched crispy leaf lettuce.
Rainier Fruit Co. is on track to earn Bee Better certification for Washington blueberries in July 2020.
Xavier Equihua and the Washington, D.C.-based Peruvian Avocado Commission have earned a reputation for innovation when it comes to promoting avocados from Peru.
Kids love kiwifruit, and that is reflected in the fact that families with kids were more likely to buy the fuzzy fruit than those without kids.
The New York Apple Association’s series of videos won two Telly Awards.
The California Leafy Greens Marketing Agreement has a new subcommittee that focuses on how land adjacent to leafy greens fields might contribute to foodborne illness outbreaks from romaine lettuce.
The Produce Traceability Initiative has added/upgrade four tools for the industry to support traceability implementation.
The clock is ticking for the Food and Drug Administration’s determination of “high-risk” foods and what traceability/record-keeping standard those foods should meet.
Though the new coronavirus COVID-19 is not a food safety issue, responding to the crisis has pulled in produce safety professionals in a variety of ways.
The inability to hold the Center for Produce Safety’s annual Symposium in its traditional form has opened up new opportunities for greater participation, says Bonnie Fernandez-Fenaroli, executive director of CPS.
Helping to preserve food safety and quality, monitoring devices connected to the internet of things (IoT) are giving produce operators more visibility into their supply chains compared with a decade ago.