Strawberries

During the recent Aneberries trade fair, Hortifrut’s CEO shared the vertically integrated company’s vision for the category.
California has seen a significant increase in its strawberry exports to Mexico in recent years. To learn the latest, The Packer connected with the commission’s Chris Christian at Aneberries 2025.
At the recent Aneberries trade fair, members of the global berry industry said they’re reading the Trump administration’s tariff tea leaves and watching trade deals closely.
While at the IFPA Foodservice Conference, the California grower says it will showcase its year-round supply of fresh berries.
The annual trade fair, held July 23-24, marked its 15th anniversary and welcomed a record 3,000 attendees and exhibitors to Mexico’s Expo Guadalajara.
The Aneberries international conference and expo in Guadalajara, Mexico, kicked off July 23 with a look at berry consumer shopping trends from The Packer’s 2025 Fresh Trends report.
While predominantly in field-grown strawberries, neopestalotiopsis can have significant consequences for CEA-grown strawberries.
The berry grower and marketer invites attendees of the Organic Produce Summit to visit Booth No. 704 to learn more about its commitment to excellence in the organic produce space.
Danny Bernstein, founder and CEO of The Reservoir, shares how creating a test plot for research and development can help bring more innovation to specialty crops.
Retailers should have ample opportunities this summer to capitalize on consumer demand for strawberries, blueberries, blackberries and raspberries.
Driscoll’s is appealing a U.S. District Court ruling in favor of California Berry Cultivars, stemming from litigation over intellectual property.
The Watsonville, Calif.-based berry grower filed a protective appeal that challenges a recent summary judgment ruling and said this appeal helps protect its intellectual property.
Different regions will keep fresh California strawberries available through the end of July, the company said.
As the longtime board member Neil DeFeo retires after 27 years, Berry Martin joins the fresh berry company’s board of directors.
Optimism around early movement and crop quality are leading into an anticipated sales boost for Mother’s Day and Independence Day.
Attune Agriculture said a study of its Entrapment insecticide against an organic and conventional program showed the economic and yield impact of different treatments.
The vertical farmer shares how it keeps a fresh supply flowing in the heart of Montreal.
This new variety boasts more berries per plant, which allows the company to start it at its lowest price point.
The companies hope their partnership and a high-tech twist on sterile insect technique strategies will pave the way for the future for berry growers.
The company calls the decision a substantiation of its claims of ethical, lawful strawberry breeding.
Three collaborators say they are uniting specialties in germplasm, AI and growing capabilities for the new breeding program.
As of late March, strawberry production out of the growing area was at 3.4 million trays, according to the California Strawberry Commission.
Momentum built up by Easter promotions may well carry through to the next festive strawberry occasion, Mother’s Day.
The company expects high yields and advises retailers to showcase strawberries digitally and offer a variety of pack sizes to meet diverse customer needs.
The new look focuses on the sustainable strawberry’s taste, says the fresh produce grower, marketer and distributor.
The premium strawberries are in season now through May, or as nature dictates, available exclusively through the company for retailers nationwide.
The company has secured $20.7 million in debtor-in-possession financing to maintain operations throughout its Chapter 11 bankruptcy process.
A short-day producer and a day-neutral strawberry both offer strong yields and sweet flavors, the company says.
Plant breeding genetics company Ohalo says the collaboration is designed to improve strawberry breeding with support from growers and marketers.
Fourth-generation Nick Wishnatzki, public relations director of Wish Farms, shares how the berry grower-shipper and marketer prepares berries for retail.
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