Sweet Onions

Growers of both Walla Walla sweet onions and Vidalia onions are being asked to weigh in on continuing their crop’s federal marketing orders.

The Reidsville, Ga.-based company is leveraging name, image and likeness (NIL) partnerships with college athletes — including University of Georgia linebacker C.J. Allen and Georgia Southern University wide receiver Josh Dallas — in an effort to connect with the next generation of shoppers.

“They come to market during the U.S. offseason, which means consumers can count on a seamless year-round supply,” says Steven Shuman, general manager and vice president of sales for G&R Farms, Glennville, Ga.