West Coast Produce Expo

Attend West Coast Produce Expo 2025

The produce industry’s premier domestic networking event, West Coast Produce Expo (WCPE), will hold its 2025 event again at the JW Marriott Desert Springs Resort & Spa in Palm Desert, California. Join us for the most educational, exciting, and fun-filled agenda yet.

JW Marriott Desert Springs Resort & Spa
Palm Desert, California
May 28 - 30, 2025

West Coast Produce Expo News

The Packer’s 2020 West Coast Produce Expo is expanding as a free virtual event.
At the threshold of a new administration led by President-elect Joe Biden, industry lobbyists speaking at The Packer’s West Coast Produce Expo on Nov. 12 gave their best hopes for a Democrat-led White House.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Online Grocery and What’s Ahead.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Opening stores and growing e-commerce in 2020.
The Packer’s West Coast Produce Expo has a new date and format to provide streaming and digital content to complement the Palm Desert, Calif., event. with an expo that encourages social distancing.
Featuring all seedless grapes, Bakersfield, Calif.-based Vanguard Direct is entering is fourth season growing and sourcing Peruvian grapes for sale in North America, according to Gene Coughlin, vice president of sales.
Only produce operators who are prepared to make adjustments to a changing market can expect to thrive, but there is much optimism about higher-trending consumer demand for fresh fruits and vegetables.
Walmart has increased its commitment to sustainability over the past 15 years and that track record continues to grow, according to Anabella de Freeman, the company’s senior manager for sustainable produce.
The consumer’s wild ride through the COVID-19 pandemic isn’t over yet, according to Steve Lutz, senior vice president of insights and innovations for Category Partners.
Take a look at what you can expect to see today at The Packer’s West Coast Produce Expo.
Take a look at what you can expect to see today at The Packer’s West Coast Produce Expo.
Take a look at what you can expect to see today at The Packer’s West Coast Produce Expo.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of the keynote panel Fresh Produce Marketing in the Time of COVID.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of the keynote panel Adapting Your Business Plan and Goals for 2021 and Beyond.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Developing Your Produce Teams.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Walmart’s Regenerative Approach and What It Means for Suppliers.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Shifting Shopper Behaviors Present and Future.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Community, Events and Fresh Produce.
Rob Ybarra, director of produce for Rouses, will discuss at the West Coast Produce Expo the challenge of navigating the pandemic and hurricanes while continuing to create enjoyable experiences for shoppers.
The West Coast Produce Expo and the Sustainable Produce Summit, presented by The Packer and Farm Journal, are being postponed until August due to concerns about the coronavirus COVID-19.
Getting back together in person was more than satisfying for attendees of The Packer’s West Coast Produce Expo.
Wada Farms is getting into beans and quinoa.
Catch up on what you missed at The Packer’s West Coast Produce Expo. Here’s the full video of Lessons from Retail - Continuing to Create Excitement in Stores.
West Coast Produce Expo 2021 is Tuesday May 18 – Wednesday May 19 at Red Rock Casino Resort and Spa, Las Vegas, NV.
Did you know, West Coast Produce Expo has a special hosted buyer program?
Take a glimps at photos from the 2021 West Coast Produce Expo.
The Packer’s West Coast Produce Expo Golf Tournament was held the morning of May 18 at The Arroyo Golf Club in Las Vegas.
The Packer’s editors cover key topics of the week, from cherry season expectations to the West Coast Produce Expo to foodservice trends to the pallet shortage, in this episode of Packer Insight.
Fresno, Calif.-based Trinity Fruit Co. is campaigning for “Peach, Love and Happiness” this stone fruit season, and it has a retail display available to go with its peaches, apricots, nectarines and plums.
Bakersfield, Calif.-based Atlas Produce & Distributors, which markets the Fresh Energy Medjool Dates brand, has two new sustainable packaging options.
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